Marketing Specialist

Benefits:

• 401(k)
• Bonus based on performance
• Dental insurance
• Health insurance
• Paid time off
  
  
  

Marketing Specialist

The Marketing Specialist’s main responsibilities will be to support the development and execution of effective marketing strategies and various marketing campaigns. Candidates should be able to effectively meet the job requirements with minimal supervision and work well in a team environment.

Benefits

• 401(k)
• 401(k) Matching
• Dental Insurance
• Health Insurance
• Paid Time Off
• Bonus Pay
  
  
  

Day-to-Day Duties and Responsibilities

• Execute marketing activities to generate leads, increase brand awareness, and drive customer engagement in a B2B space
• Implement a content calendar for LinkedIn and email that aligns with overall marketing objectives
• Coordinate the company's LinkedIn presence, including creating and curating content, engaging with followers, and leveraging LinkedIn's features for brand promotion
• Develop and deploy email campaigns, create email templates, and manage mailing lists. Prepare reports and analytics on the overall performance of various marketing campaigns to Sales and Marketing team for follow-up
• Collaborate cross-functionally with sales, product development, and other teams to align marketing initiatives with business objectives
• Stay current on industry trends and emerging technologies to ensure marketing strategies and tactics align with best practices
• Ensure brand consistency across all marketing materials
• Develop and update product sell sheets, decks, and collateral
• Create high-quality copywriting to highlight unique product offerings
• Create presentations for proposals including slide design, copywriting, image & font selection, etc.
• Organize and keep updated online assets: marketing graphics, collateral, high-res images, fonts, logos, etc.
• Create designs and concepts, both digital & print, for sales, and advertising needs including print materials, email templates and more.
• Graphic Design proficiency a must.
• Ecommerce skills a plus
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Interactive Digital Media, or related field
• 2 years of experience in a marketing role
• Experience with traditional and digital marketing, content marketing, and social media marketing
• Excellent writing skills combined with dynamic verbal and presentation skills
• Strong relationship-building skills with the ability to manage own workflow
• Accountable, self-starter who is flexible, highly adaptable and able to work at a fast pace
• Candidate should be extremely organized, detail-oriented and possess an ability to learn quickly, multi-task and know how to prioritize duties to meet requests and deadlines
  
  
  

Proficiency

• Must have previous experience creating marketing strategies and managing projects
• A self-starter with excellent communication and writing skills.
• Project management skills
• 2 years professional experience in marketing or graphics (preferred)
• Must enjoy working in a fast-paced team environment.
• Good research and problem-solving skills.
• Ability to multi-task and take initiative.
• Strong computer skills, with the ability to learn other internal database programs.
• Experience with HubSpot CRM a plus
• Exposure to email marketing campaign set up and execution desirable
• Proficiency in the following computer applications: Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign), Microsoft Office Suite – Word, PowerPoint, Excel, Canva