What are the responsibilities and job description for the Social Media Manager position at K'CHARMEE?
Location: Delhi / Mumbai / Jaipur
Work Arrangement: Remote (Work from Home)
We are looking for a creative and trend-savvy Social Media Manager to grow our brand presence across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms. This is primarily a remote work-from-home position. The ideal candidate should have a reliable internet connection, a laptop/desktop, and the ability to collaborate effectively with the team online while managing deadlines independently.
Key Responsibilities
- Create engaging Reels, Shorts, and other social media content.
- Research and analyze the latest social media trends and recommend innovative content ideas.
- Plan, schedule, and manage content calendars and social media campaigns.
- Develop and execute digital marketing strategies to increase brand awareness and engagement.
- Manage and optimize paid advertising campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, and YouTube.
- Implement SEO best practices to improve website visibility and organic traffic.
- Monitor campaign performance using analytics tools and prepare reports with insights and recommendations.
- Prepare professional PowerPoint (PPT) presentations for marketing initiatives and business meetings.
- Coordinate virtually with the marketing, design, and management teams.
- Meet project deadlines while working independently.
- Visit vendor locations, project sites, or company offices when required for content creation, quality checks, meetings, or project coordination.
- Capture photos and videos during site visits.
- Coordinate with vendors to ensure brand and content quality standards are maintained.
- Prepare site visit reports and share observations with management.
Preferred Qualifications & Skills
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field.
- 3–5 years of experience in social media management or digital marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging social media platforms.
- Hands-on experience with SEO and Google Ads/Meta Ads campaign management.
- Knowledge of Google Analytics, Search Console, and keyword research tools.
- Proficiency in Canva, Adobe Creative Suite, CapCut, or similar content creation tools.
- Strong PowerPoint (PPT) presentation skills.
- Excellent communication, creativity, organizational, and time management skills.
- Willingness to travel occasionally for vendor visits, content creation, quality checks, and project coordination. Approved conveyance expenses for official site visits will be reimbursed as per company policy.