Brand Marketing Manager

We are looking for a Brand Marketing Manager to drive brand strategy, build awareness, and enhance customer engagement. This role will oversee integrated marketing campaigns, brand storytelling, influencer partnerships, and strategic initiatives to position Juvia's Place as a leader in the beauty industry. This is an individual contributor role with no direct reports.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies to drive brand awareness, customer engagement, and sales growth.
• Lead the creation of integrated marketing campaigns, ensuring alignment across digital, social, PR, retail, and influencer channels.
• Manage product launch campaigns, including go-to-market strategy, content development, and cross-functional coordination.
• Oversee brand storytelling efforts, ensuring cohesive messaging and visual identity across all touchpoints.
• Identify and cultivate strategic partnerships, collaborations, and influencer relationships to amplify brand presence.
• Develop and manage brand activations, events, and sponsorships to enhance consumer experience and brand loyalty.
• Collaborate with the creative team to produce compelling content, including social media, email marketing, and paid advertising assets.
• Analyze market trends, competitor activity, and consumer insights to inform brand positioning and campaign effectiveness.
• Work closely with the e-commerce and retail teams to drive marketing initiatives that support online and in-store sales.
• Monitor and report on campaign performance, leveraging data and analytics to optimize marketing strategies.
• Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7 years of experience in brand marketing, preferably in beauty, fashion, or consumer goods.
• Strong understanding of digital marketing, influencer marketing, and social media trends.
• Experience developing and executing multi-channel marketing campaigns.
• Excellent storytelling and creative strategy skills.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience analyzing marketing metrics and consumer insights.
• Ability to travel up to 20% for events, activations, and key brand initiatives.