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Regional Vice President, West

Juul Labs
Juul Labs Salary
Texas, TX Full Time
POSTED ON 1/7/2026
AVAILABLE BEFORE 3/8/2026

THE COMPANY: 

Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.

Must live within the region with proximity to a major airport  Ideally located in LA, Salt Lake City or Denver.  

ROLE AND RESPONSIBILITIES: 

  • Build and execute the strategy for growth in your region by developing a plan and proposal and gaining
  • alignment with key stakeholders within the commercial organization.
  • Drive performance through your commercial organization by growing door count, distribution, pricing
  • execution, merchandising excellence, and promotional execution, while combating youth usage.
  • Continue to test & iterate on market improvements
  • Coordinate efforts with Government Affairs team on regulatory initiatives
  • Lead, train and build a team of Division Managers and Zone Managers that are responsible for leading a large team of Territory Managers on in-store execution and merchandising in addition to selling
  • Provide feedback to HQ for best in class examples and dissemination of key insights and sales performance to other
  • Must currently reside, or be willing to relocate to a state located in the region
  • Willingness to travel approximately 50% or more of the time
  • Perform related duties as assigned, within your scope of practice 

PERSONAL AND PROFESSIONAL QUALIFICATIONS: 

  • Experience as a Director Level and up sales team leader
  • Experience calling on Retail chain HQ decision makers responsible for Tobacco or Tobacco alternative categories
  • Experience managing/leading Tobacco or Tobacco alternative product distributors
  • Experience calling on Convenience Retail or Convenience Distributor Executives (CEO, COO, CMO, CFO, Etc.,)
  • 7-10 years of progressive sales leadership experience, preferably in the highly regulated consumer products industry
  • Must have experience leading sales managers
  • Proven and demonstrated sales leadership, results oriented leadership, people leadership and strategic leadership skills
  • Strongly self-motivated to own & build projects end-to-end and succeed in a “startup environment that requires a willingness to “roll up their sleeves” to ensure success
  • Ability to influence others across functions and at multiple levels within the organization, providing ideas in a collaborative way that gets things done through others while advancing culture of collaboration and inclusivity
  • Analytical/metrics-oriented, able to think through actions in KPI terms
  • Strong 'selling' personality, able to execute on ad hoc business development
  • Curious & never satisfied with status quo - always thinking through what can be improved & acting on it
  • Excel, power-point, Salesforce, Tableau etc., excellent email / other digital communication skills

EDUCATION: 

  • Bachelor's Degree in Business or related field. 

JUUL LABS PERKS & BENEFITS:

  • A place to grow your career. We’ll help you set big goals - and exceed them
  • Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits and discounts on JUUL products
  • Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
  • 401(k) plan with company matching
  • Plus biannual discretionary performance bonuses

 

Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Juul Labs also complies with applicable employment eligibility verification requirements. All applicants must have the authorization to work for Juul Labs in the country of employment.

 

SALARY RANGES:Salary varies by role, level and location, and is dependent on the cost of labor in a givengeographic region among other factors. These ranges may be modified at any time.

SALARY RANGE:: $201,000 USD - $325,000 USD

Salary : $201,000 - $325,000

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