What are the responsibilities and job description for the Videographer - Performance Creative position at Just Ingredients?
Location: On-Site | Orem, Utah
Classification: Exempt
Who We Are
At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.
What We Are Looking For
We are looking for a talented, performance-minded Videographer – Performance Creative who understands both the craft of production and the science of what actually converts. This is not a "show up and shoot" role — you will be a key creative partner in bringing ideas to life across multiple formats, from polished, high-production landing page videos to fast-turn UGC-style ads and organic social content.
The ideal candidate moves fluidly between production styles — equally comfortable setting up a clean, brand-forward product shoot and pivoting to a scrappy, authentic TikTok capture the same day. You think beyond aesthetics and actively contribute to identifying what footage drives performance, not just what looks good. You bring a strong technical foundation, a collaborative mindset, and a genuine passion for health, wellness, and content that moves people to act.
What You'll Do
Video Production & Content Capture
What You'll Bring
Education & Experience
Classification: Exempt
Who We Are
At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.
What We Are Looking For
We are looking for a talented, performance-minded Videographer – Performance Creative who understands both the craft of production and the science of what actually converts. This is not a "show up and shoot" role — you will be a key creative partner in bringing ideas to life across multiple formats, from polished, high-production landing page videos to fast-turn UGC-style ads and organic social content.
The ideal candidate moves fluidly between production styles — equally comfortable setting up a clean, brand-forward product shoot and pivoting to a scrappy, authentic TikTok capture the same day. You think beyond aesthetics and actively contribute to identifying what footage drives performance, not just what looks good. You bring a strong technical foundation, a collaborative mindset, and a genuine passion for health, wellness, and content that moves people to act.
What You'll Do
Video Production & Content Capture
- Shoot a diverse range of video content across formats — including landing page videos, paid ad creative, UGC-style direct response content, and organic social content for TikTok, Reels, and Shorts.
- Produce clean, high-converting, product-focused landing page videos that reflect brand standards and support e-commerce performance goals.
- Capture paid ad content in a variety of styles — UGC-style, direct response, lifestyle, and testimonial — optimized for platform-specific performance.
- Film organic and social-first content that feels native to TikTok, Instagram Reels, and YouTube Shorts, with a strong understanding of what drives engagement and shareability on each platform.
- Adapt quickly between high-production shoots and fast-turn, lower-production content without sacrificing quality or intentionality.
- Own all on-set technical responsibilities including camera setup, lighting design, audio capture, and equipment management.
- Set up and break down shoot environments efficiently, maintaining a high standard of production quality across varying locations and formats.
- Operate and maintain a range of camera equipment, lenses, lighting rigs, and audio gear — and proactively identify equipment needs for upcoming shoots.
- Troubleshoot on-set technical issues quickly and independently to keep productions on schedule.
- Partner with the creative team to translate concepts, briefs, and shot lists into compelling video content that serves both brand and performance objectives.
- Contribute actively to pre-production planning — including shot list development, location scouting, prop and talent coordination, and format recommendations.
- Bring a point of view to every shoot — offering creative input on angles, pacing, lighting, and storytelling approaches that elevate the final product.
- Stay current on emerging content trends across TikTok, Instagram, and YouTube and proactively bring relevant ideas and formats to the creative team.
- Develop a strong working knowledge of what video content converts across paid and organic channels — and apply that knowledge to every shoot.
- Help the team identify which footage, angles, hooks, and formats drive performance versus what simply looks polished.
- Collaborate with the performance marketing team to understand what creative is working, incorporate learnings into future shoots, and iterate rapidly on winning formats.
- Approach every shoot with a performance mindset — capturing multiple variations, hooks, and cuts to support testing and optimization.
- Competitive salary based on experience
- Medical, Dental, Life Insurance
- 401K with company matching
- Employee discounts
- Fast-paced environment
- Purposeful mission for health and wellness
What You'll Bring
Education & Experience
- 3-5 years of professional videography experience, ideally within a DTC, e-commerce, CPG, or health and wellness brand environment.
- Demonstrated portfolio of work spanning multiple content formats — landing page video, paid ad creative, UGC-style content, and organic social — with measurable performance results preferred.
- Experience shooting product-focused content with a strong understanding of how video supports e-commerce conversion.
- Hands-on experience producing content natively for TikTok, Instagram Reels, and YouTube Shorts.
- Experience working within a creative team environment, collaborating on briefs, shot lists, and concept execution.
- Expert-level proficiency with camera systems, lighting equipment, and audio capture in both studio and on-location settings.
- Proficiency in Adobe Premiere Pro, Final Cut Pro, or comparable editing software — comfortable with rough cuts and selects delivery for post-production handoff.
- Strong understanding of aspect ratios, frame rates, color profiles, and export specifications across multiple platforms and formats.
- Familiarity with performance marketing creative frameworks — hooks, direct response structure, UGC authenticity — and how they translate to video production decisions.
- Highly adaptable — able to shift between high-production and fast-turn shoots with equal focus and professionalism.
- Strong communicator and collaborative team member who takes creative direction well and contributes ideas openly.
- Detail-oriented and organized, with the ability to manage multiple shoots, timelines, and deliverables simultaneously.
- Self-starter with a proactive approach to problem-solving on set and in pre-production planning.
- Genuine passion for health, wellness, and creating content that connects with real people.