Senior Manager, Metadata

Role Purpose

The Senior Manager for Metadata & Agentic Activation will define and drive the metadata architecture that powers our ad tech, personalization, journey orchestration, and emerging agentic workflows. This role partners closely with Campaign Ops, Publicis, CMI, Orbit, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation.

You’ll be a strategic leader shaping how metadata becomes a core enabler of AI-driven omnichannel execution and speed-to-market.

Key Responsibilities

Metadata Leadership

• Define, maintain, and evolve metadata standards, taxonomies, and structures across our ad tech ecosystem.
• Embed metadata requirements into creative, campaigns, tags, data flows, and journeys.
• Drive enterprise alignment across CDP (Tealium), Orbit, SFMC, and Data Cloud.

Agentic & AI-Driven Workflows

• Translate emerging agentic and automation capabilities into actionable workflows for media activation.
• Partner with product, data science, and engineering to design metadata-powered AI automation.
• Ensure metadata structures support models, personalization logic, and automated optimization.

Journey & Campaign Ops Collaboration

• Partner with Campaign Ops to improve journey activation through metadata, tagging, and structured workflows.
• Identify opportunities to streamline campaign creation and reduce manual touchpoints.
• Ensure metadata is consistently adopted across Orbit’s global framework and US campaign processes.

Ad Tech Integration & Governance

• Own taxonomy and classification logic for ad servers, DSPs, paid social platforms, CDP, and internal systems.
• Align with Privacy, Data Governance, and Legal to ensure compliant metadata usage.
• Provide thought leadership on how metadata fuels measurement, identity, and future-state automation.

Why You? – Basic Qualifications

• 6 years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops.
• Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures.
• Understanding of AI/agentic automation and its application in ad tech or marketing operations.
• Strong collaborator able to drive alignment across technical and non-technical stakeholders.

Preferred Qualifications

• Experience with Tealium, SFMC, Orbit, and enterprise identity/metadata systems.
• Experience partnering with Campaign Ops teams to improve workflows and enable scale.
• Strong communication skills with the ability to influence senior leadership.
• Regulatory experience or familiarity with pharma/legal/compliance processes.