What are the responsibilities and job description for the VP Marketing Strategy position at JPMorganChase?
Job Description
Job Summary
The Vice President, Marketing Strategy Lead on the Tenured Engagement Team will lead customer-focused initiatives designed to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. This role owns the post-onboarding engagement strategy—focused on growth and retention through direct, multi-channel marketing across email, owned social and more. You will plan and execute go-to-market strategies for new and existing products, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and revenue targets. Partnering closely with Product, Analytics, Legal, and marketing colleagues, you will orchestrate campaigns from concept through delivery to ensure on-time, on-budget execution, and present strategies and results to senior leadership.
Job Responsibilities
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
Job Summary
The Vice President, Marketing Strategy Lead on the Tenured Engagement Team will lead customer-focused initiatives designed to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. This role owns the post-onboarding engagement strategy—focused on growth and retention through direct, multi-channel marketing across email, owned social and more. You will plan and execute go-to-market strategies for new and existing products, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and revenue targets. Partnering closely with Product, Analytics, Legal, and marketing colleagues, you will orchestrate campaigns from concept through delivery to ensure on-time, on-budget execution, and present strategies and results to senior leadership.
Job Responsibilities
- Proactively identify opportunities where marketing can improve customer satisfaction, NPS and retention
- Articulate and deliver strategies to achieve business OKRs and marketing KPIs
- Partner with internal marketing teams to formulate new ideas and deliver unprecedented campaigns
- Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly
- Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment
- Lead internal and external agency briefings
- Support reporting across initiatives and develop and present senior management presentations
- 4 year degree in Business Mgmt or Marketing with 5 years of marketing experience and expertise in driving strategy and innovation
- Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis
- Proven ability to take initiative, influence others, and achieve results
- Is a problem solver at heart who thrives in challenging environments
- Is comfortable and proven successful at navigating through ambiguity/white space and pivoting as priorities change
- Is highly curious and never settles for good enough
- Is data driven and analytical, while also being a creative and outside-of-the-box thinker
- Develops strong partnerships; leads through collaboration; recognized as a team player
- Is eager to roll up their sleeves to help set strategic direction as well-being intimately involved with implementation
- Loves testing, learning, and taking calculated risks
- Likes to build from ground up – has a startup mentality
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.