What are the responsibilities and job description for the VP of Marketing position at Gifthealth?
Description
About Us
At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives.
Position Summary
The VP of Marketing will lead all marketing strategy and execution for Gifthealth, with a focus on B2B healthcare, pharmacy, enterprise buyer personas, and scalable demand generation. This leader should bring strong experience in high-growth environments, ideally with a mix of startup scrappiness and corporate polish, and a deep understanding of regulated healthcare markets.
You will build and develop a marketing organization, shape our brand narrative, launch go-to-market programs, and partner cross-functionally with Product, Commercial, Clinical, and Operations to accelerate adoption of our offerings.
Key Responsibilities
Strategic Leadership
Status: Full-time
FLSA: Exempt
Equal Employment Opportunity (EEO) Statement
Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, transgender status, national origin, age, disability, veteran status, or any other legally protected status.
We celebrate diversity and are committed to creating an inclusive environment for all employees. If you do not meet every requirement but still feel you would be a great fit for this role, we encourage you to apply!
Disclaimer
This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required of personnel. Gifthealth reserves the right to modify job duties or descriptions at any time.
About Us
At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives.
Position Summary
The VP of Marketing will lead all marketing strategy and execution for Gifthealth, with a focus on B2B healthcare, pharmacy, enterprise buyer personas, and scalable demand generation. This leader should bring strong experience in high-growth environments, ideally with a mix of startup scrappiness and corporate polish, and a deep understanding of regulated healthcare markets.
You will build and develop a marketing organization, shape our brand narrative, launch go-to-market programs, and partner cross-functionally with Product, Commercial, Clinical, and Operations to accelerate adoption of our offerings.
Key Responsibilities
Strategic Leadership
- Develop and own Gifthealth’s B2B marketing strategy across pharmacy, healthcare, enterprise, and partner markets.
- Build and lead a modern marketing organization (brand, demand gen, content, digital, analytics).
- Partner with Product and Commercial leadership on go-to-market launches for new clinical and pharmacy solutions.
- Establish scalable marketing systems, KPIs, and dashboards.
- Refine and strengthen the Gifthealth brand as we transition from startup to a more mature healthcare organization.
- Oversee messaging frameworks, value propositions, and market positioning for all audiences.
- Maintain compliance with pharmacy and healthcare regulatory requirements in marketing materials.
- Build and manage multi-channel campaigns targeting enterprise healthcare buyers, partners, prescribers, and strategic accounts.
- Develop scalable lead-generation, funnel management, and ABM programs.
- Partner with Sales to create strong alignment between marketing and revenue teams.
- Oversee creation of high-quality content including whitepapers, case studies, clinical content, sales collateral, and thought leadership.
- Position Gifthealth as an innovation leader in pharmacy, patient access, and digital health.
- Hire and develop a high-performing marketing team.
- Collaborate closely with Sales, Product, Clinical, Talent, and Executive leadership.
- Manage agency relationships and marketing budgets.
- 10–15 years of experience in B2B marketing, with at least 5 years in leadership roles.
- Experience in healthcare, pharmacy, digital health, or related regulated industries highly preferred.
- Strong background in demand generation, brand strategy, content, and GTM execution.
- Proven ability to scale marketing in a high-growth or startup environment.
- Excellent communication, leadership, and stakeholder management skills.
- Data-driven mindset with experience building KPI frameworks and marketing analytics.
- Location: Hybrid Columbus
- Schedule: Full-time
- May require availability or flexibility for escalations.
- Regular meetings with teams, departments, or leadership to ensure alignment.
- Must be able to sit for extended periods (up to 6–8 hours per day) while working at a desk.
- Must be able to use a computer, phone, and other office equipment for prolonged periods.
- Must be able to communicate clearly via email, phone, and video conferencing.
- Must be able to attend in-person meetings as needed.
- Must be able to occasionally travel for conferences, client meetings, or corporate events.
Status: Full-time
FLSA: Exempt
Equal Employment Opportunity (EEO) Statement
Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, transgender status, national origin, age, disability, veteran status, or any other legally protected status.
We celebrate diversity and are committed to creating an inclusive environment for all employees. If you do not meet every requirement but still feel you would be a great fit for this role, we encourage you to apply!
Disclaimer
This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required of personnel. Gifthealth reserves the right to modify job duties or descriptions at any time.