Marketing Manager – Paid Search, Affiliate, and Paid Social Offers (Business Banking Acquisition)

The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening. Our team generates over 310K accounts annually (28% of business banking account production), and has grown production every year since 2016.

As a Marketing Manager on the Business Banking Acquisition Marketing team, you should be a data‑driven, hands‑on marketer to own Paid Search, Affiliate, and Paid Social Offers strategy focused on acquiring new small business customers. You will set channel strategy, manage day‑to‑day optimization, and translate performance into clear narratives and recommendations for senior stakeholders. The ideal candidate blends analytical rigor with strong storytelling and cross‑functional influence.

Job responsibilities

• Build and evolve acquisition strategies across Paid Search (SEM), Affiliate, and Paid Social Offers to deliver efficient growth and optimize CPA/ROI/NPV.
• Define audience strategies, budget allocation, bid and pacing approaches, creative testing roadmaps, and full‑funnel measurement.
• Utilize tools/reports and refine analytics dashboards to track SEM, Affiliate, and Paid Social Offers performance; translate results into actionable insights and next‑best actions.
• Partner with analytics to evaluate channel health, incrementality, profitability, and cohort behavior; apply MMM/MTA or experimentation learnings to inform optimizations.
• Lead structured testing plans (audience, creative, bidding, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.
• Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross‑functional audiences.
• Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.
• Act as a thought leader in paid digital channels—educate stakeholders, influence strategy, and share industry trends and platform updates.
• Identify and evaluate new capabilities (platform betas, feed enhancements, automation, creative formats, audience data) to unlock incremental performance.

• Navigate a matrixed organization to align with product, analytics, finance, brand/creative, martech/adtech, and channel partners; build consensus and drive coordinated execution.

Required qualifications, capabilities and skills:

• 7 years of hands‑on digital acquisition experience with meaningful ownership of Paid Search, Affiliate, and/or Paid Social Offers programs for B2B or small business segments.
• Proven track record delivering customer growth with efficient unit economics (e.g., CAC, payback, LTV).
• Analytical skills: proficiency with digital analytics (e.g., GA4/Adobe), BI tools (e.g., Tableau/Looker/Power BI), and platform analytics (Google Ads/Microsoft Ads, Meta, Affiliate networks).
• Experience designing and interpreting experiments (A/B and multivariate), and translating results into scaled strategies.
• Strong communicator capable of turning complex data into concise, persuasive narratives for non‑technical stakeholders and leadership.
• Comfortable operating in a matrixed enterprise: influencing without authority, managing multiple partners, and driving alignment.
• Familiarity with marketing measurement frameworks (incrementality, MMM, MTA), tagging/UTM discipline, and data quality best practices.

• Working knowledge of adtech/martech stacks (tag managers, CDPs, pixels/SDKs, offline conversion uploads, feed management).

• Experience with Ad platforms: Google Ads, Microsoft Ads, Meta, Affiliate networks/platforms
• Experienced in Analytics/BI: GA4/Adobe Analytics, Tableau/Looker/Power BI; tag managers

• Experience with JIRA, Monday.com, Confluence, and standard productivity suites

Preferred qualifications, capabilities and skills:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field; MBA is a plus.
• Financial Industry or small business customer acquisition experience, including segmentation, propensity modeling integration, and lifecycle touchpoints.
• Affiliate program management (networks, partner recruitment, commission structures, compliance, and fraud controls).
• Experience with feed‑based SEM and social (e.g., product catalogs), and with API‑driven/automated bidding and budgeting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans