Paid Search Marketing Specialist

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Paid Search Specialist supports QVC and you will play a key role in shaping and executing advanced SEM strategies across Shopping (PLA), Text, and AI‑powered campaigns (PMAX, AI Max).

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, and NJ. Relocation assistance is not available for this role.

What You'll Do

• Lead the strategy, execution, and optimization of SEM Shopping, Text, PMAX, and AI Max campaigns across Google and Bing.
• Analyze large data sets to uncover performance trends and translate findings into actionable strategies.
• Monitor and forecast campaign spend and performance metrics with precision.
• Manage budgets, pacing, and KPIs to meet and exceed portfolio goals.
• Support acquisition and retention efforts through the management and optimization of audience lists.
• Execute detailed campaign adjustments, including SKU and keyword‑level bidding, ad group modifiers, and budget reallocations.
• Utilize automation tools, bid rules, and scripts to maximize efficiency.
• Conduct routine account audits to ensure optimal structure, compliance, and performance.
• Collaborate with search partners and cross‑functional teams to drive shared success.
  
  

What You'll Bring

• Bachelor's degree in Business, Marketing, or related field, or equivalent experience.
• Minimum 1 years of hands on experience managing high performance SEM campaigns in an e-commerce or performance-based environment.‑on experience managing high‑performance SEM campaigns
• Proficiency in Google Analytics, Acoustic, and Google Ads/Bing Editors.
  
  

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.