What are the responsibilities and job description for the AI Marketing Transformation Vice President – Business Banking Marketing position at JPMorganChase?
Job Description
Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Transformation team is dedicated to empowering marketers by optimizing technology, streamlining workflows, and fostering a culture of innovation and continuous learning. We drive strategic initiatives that leverage advanced solutions, including GenAI, to enhance productivity, efficiency, and campaign effectiveness.
Job Overview
As an AI Marketing Transformation Vice President within the Business Banking Marketing Transformation team, you will identify, develop, support, and lead high-impact AI use cases that drive business value and Marketing transformation. You will establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives, manage pilot projects, establish a prompt library, and more, ensuring alignment with business objectives. This role partners closely with cross-line-of-business teams, Data Science, Product, and Controls to integrate AI solutions, while documenting and sharing best practices to accelerate adoption and foster a culture of innovation.
Job Responsibilities
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Transformation team is dedicated to empowering marketers by optimizing technology, streamlining workflows, and fostering a culture of innovation and continuous learning. We drive strategic initiatives that leverage advanced solutions, including GenAI, to enhance productivity, efficiency, and campaign effectiveness.
Job Overview
As an AI Marketing Transformation Vice President within the Business Banking Marketing Transformation team, you will identify, develop, support, and lead high-impact AI use cases that drive business value and Marketing transformation. You will establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives, manage pilot projects, establish a prompt library, and more, ensuring alignment with business objectives. This role partners closely with cross-line-of-business teams, Data Science, Product, and Controls to integrate AI solutions, while documenting and sharing best practices to accelerate adoption and foster a culture of innovation.
Job Responsibilities
- Identify, develop, prioritize, and lead high-impact AI use cases for BB Marketing, ensuring alignment with business objectives.
- Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives.
- Manage pilot projects to test and validate AI applications across BB Marketing groups. Gather, consolidate, and communicate feedback to pilot leads, driving continuous improvement and scaling of successful solutions.
- Provide guidance and support to BB Marketing groups leading their own AI projects. Track progress, share resources, and ensure alignment with the overall AI strategy.
- Partner with xLOB Marketing AI teams, Data Science, BB Product, and Controls to integrate AI solutions seamlessly into Marketing processes and platforms.
- Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization.
- Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance.
- Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use.
- Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices.
- Bachelor’s degree required; advanced degree preferred in Marketing, Business, Computer Science, or related disciplines.
- Minimum of 5 years in Marketing, AI Innovation, or platform leadership roles.
- Experience with AI platforms, data analytics, and project management.
- Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
- Proven ability to prioritize and manage multiple projects effectively.
- Demonstrated ability to anticipate and mitigate risk.
- Proficiency in Adobe, Microsoft Excel, and PowerPoint.
- Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context.
- Strong understanding of AI concepts, tools, and their application in Marketing.
- Demonstrated ability to measure and articulate business impact of technology initiatives.
- Excellent communication, facilitation, and stakeholder management skills.
- Experience collaborating with cross-functional teams and external partners.
- Strategic thinker with a results-driven approach and passion for innovation and continuous learning.
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.