AI Marketing Transformation Vice President – Business Banking Marketing

Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Transformation team is dedicated to empowering marketers by optimizing technology, streamlining workflows, and fostering a culture of innovation and continuous learning. We drive strategic initiatives that leverage advanced solutions, including GenAI, to enhance productivity, efficiency, and campaign effectiveness.

Job Overview

As an AI Marketing Transformation Vice President within the Business Banking Marketing Transformation team, you will identify, develop, support, and lead high-impact AI use cases that drive business value and Marketing transformation. You will establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives, manage pilot projects, establish a prompt library, and more, ensuring alignment with business objectives. This role partners closely with cross-line-of-business teams, Data Science, Product, and Controls to integrate AI solutions, while documenting and sharing best practices to accelerate adoption and foster a culture of innovation.

Job Responsibilities

• Identify, develop, prioritize, and lead high-impact AI use cases for BB Marketing, ensuring alignment with business objectives.
• Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives.
• Manage pilot projects to test and validate AI applications across BB Marketing groups. Gather, consolidate, and communicate feedback to pilot leads, driving continuous improvement and scaling of successful solutions.
• Provide guidance and support to BB Marketing groups leading their own AI projects. Track progress, share resources, and ensure alignment with the overall AI strategy.
• Partner with xLOB Marketing AI teams, Data Science, BB Product, and Controls to integrate AI solutions seamlessly into Marketing processes and platforms.
• Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization.
• Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance.
• Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use.
• Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices.

Required qualifications, capabilities, and skills

• Bachelor’s degree required; advanced degree preferred in Marketing, Business, Computer Science, or related disciplines.
• Minimum of 5 years in Marketing, AI Innovation, or platform leadership roles.
• Experience with AI platforms, data analytics, and project management.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.
• Demonstrated ability to anticipate and mitigate risk.
• Proficiency in Adobe, Microsoft Excel, and PowerPoint.

Preferred qualifications, capabilities, and skills 

• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context.
• Strong understanding of AI concepts, tools, and their application in Marketing.
• Demonstrated ability to measure and articulate business impact of technology initiatives.
• Excellent communication, facilitation, and stakeholder management skills.
• Experience collaborating with cross-functional teams and external partners.
• Strategic thinker with a results-driven approach and passion for innovation and continuous learning.