What are the responsibilities and job description for the Local Marketing Strategist-Associate position at JPMorgan Chase?
One Chase Branch and Local Marketing is dedicated to building trust and providing advice, while deepening relationships across One Chase businesses with our clients and within communities. We achieve this by creating awareness and empowering our bankers and community managers to engage through branch merchandising, Chase Money & Life Skills workshops, and local marketing initiatives. Our mission is to activate Chase brand's values at a local level, transforming the perception of a big bank into a trusted community partner. We are committed to serving our customers, partners, and communities with dedication and integrity, fostering financial health and awareness.
As a Local Marketing Strategy Associate on the One Chase Distribution Marketing team, you will provide integral support to help build, plan and execute strategic marketing initiatives designed to achieve 15% deposit share across all branch markets. You will combine hands-on campaign management expertise with a strategic mindset, demonstrate strong analytical skills, and the ability to collaborate across teams to deliver business growth and innovation.
Job Responsibilities:
- Support the strategic development and execution of multi-channel marketing campaigns (e.g., sponsorships, social, PR, new build support, sales tools), helping ensure deliverables are completed on time and aligned to business objectives.
- Coordinate campaign logistics and workflow, including timelines, status updates, approvals, and asset trafficking across partners and channels.
- Partner closely with Field/Sales, Brand, Communications, Events, and Analytics teams to gather inputs, align on needs, and keep workstreams moving.
- Help define and document campaign briefs, including target audiences, key messages, channel tactics, and success metrics, under the guidance of senior team members.
- Assist with research and insights gathering (market research, competitive review, audience/consumer insights) to inform campaign recommendations and optimizations.
- Support measurement and reporting, including compiling post-campaign summaries, performance highlights, learnings, and next-step recommendations.
- Coordinate with external agencies and vendors on day-to-day execution items (e.g., creative updates, production needs, deliverable check-ins), escalating risks/issues as needed.
- Contribute to team project management by maintaining trackers, meeting notes, and basic budget/invoice support; assist with business case materials as needed.
Required qualifications, capabilities and skills:
- Degree in Marketing, Communications or other related business discipline
- Minimum 2 years’ experience in marketing, communications and/or financial services field/sales
- Strong presentation, communication and writing skills; able to build a strong business case, present and defend ideas and constructively optimize feedback
- Bring a curious, eager-to-learn mindset and interest in building marketing skills through hands-on campaign work.
- Demonstrate strong attention to detail, follow-through, and a willingness to ask questions and seek feedback.
- Show enthusiasm for collaboration, working across teams, and supporting shared goals.