What are the responsibilities and job description for the Marketing Analytics Senior Associate - Card Data Analytics position at JPMorgan Chase?
Join the Card Marketing Analytics team within Consumer Community Banking Data & Analytics and help shape the strategy of Chase’s Credit Card marketing campaigns. This role offers the opportunity to influence multimillion dollar marketing spend, develop your analytics skills, and collaborate with talented colleagues. Grow your career in a dynamic environment that values innovation, strategic thinking, and impactful business decisions.
As a Marketing Analytics Senior Associate in the Card Data & Analytics team, you will focus on translating customer behavioral data into insights that drive marketing strategies to influence card acquisitions on digital channels. You will develop, plan, and execute analytical projects both individually and as part of a team. You will work closely with Analysts, Channel Marketing partners, Data Owners, and Product Owners to deliver capabilities that unlock the power of our data and drive business growth.
You will own end-to-end analytics for multiple campaign strategies, conduct research and recommend marketing strategies, and synthesize large volumes of data into actionable insights. Your work will support business growth targets and provide practical data insights to senior leadership through compelling presentations and visualizations.
Job Responsibilities
- Own end-to-end analytics for multiple campaign strategies on digital channels, including campaign performance measurement, ad hoc analysis, A/B and incrementality test reads, and profitability and optimization analysis
- Partner with marketing strategy managers across Card Digital channels to optimize campaigns, develop new strategies, and provide best-in-class analytics to influence and grow new card acquisitions
- Conduct research and recommend marketing strategies in the digital space to the card business
- Support business growth targets by providing concise, insightful, and timely analytics for key trends by analyzing large datasets
- Synthesize large volumes of data into actionable insights to influence business and marketing strategies
- Deliver practical data insights in a compelling manner actionable by senior leadership using presentations, discussions, and visualizations
Required qualifications, capabilities, and skills
- Bachelor’s and Master’s degree in a quantitative discipline (Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance or related fields)
- 3 years of industry experience in business analytics roles (e.g., digital analytics, customer analytics, marketing analytics, sales analytics, business insights)
- Advanced knowledge of querying databases using SQL
- Experience across a broad range of modern data science and analytics tools (Hive, Python, R, Alteryx)
- Experience with visualization techniques for data analysis and presentation (Tableau, Power BI)
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Knowledge in modern data mining, quantitative research, and data science techniques (e.g., Machine learning)
- Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Preferred qualifications, capabilities, and skills
- Financial services background
- Intellectually curious and eager to become subject matter expert in their focus area
- A strategic thinker with the ability to focus on business goals
- Highly organized and able to prioritize multiple tasks