What are the responsibilities and job description for the Business Banking Marketing Strategy, Vice President position at JPMorgan Chase?
The Business Banking Loyalty Generation team develops and executes customer engagement strategies across the full lifecycle – from new customer onboarding through ongoing engagement with more tenured customers. Engagement strategies seek to drive primacy and satisfaction by educating and drive adoption of core banking and value added services, deepening relationships, providing timely information and advocacy and helping deliver a seamless client experience across channels.
As the Primary Offers Vice President within Business Banking, you will strengthen Core Banking Marketing engagement by developing targeted offers that 1) further drive adoption of core banking services/features, 2) increase Chase Business Banking balances and 3) drive client retention. The ideal candidate is highly curious, analytical and collaborative.
Job Responsibilities
- Develop and evolve offer strategies to drive profitable growth and optimize performance (vCTR/ROI/NPV).
- Define audience strategy, budget allocation, creative testing roadmaps, and full-funnel measurement plans.
- Leverage tools and reporting to track offer performance and translate results into actionable insights and next-best actions.
- Partner with analytics to evaluate channel incrementality and profitability, and apply experimentation learnings to continuous optimization.
- Lead structured testing across audience, creative, landing pages, and partners to drive innovation, improve conversion, and scale successful approaches.
- Establish hypotheses, success metrics, test design, and clear readouts; ensure learnings are shared and embedded into ongoing programs.
- Develop and deliver performance narratives that highlight KPIs, drivers, risks, and recommendations for executive and cross-functional audiences.
- Lead reporting cadences including monthly performance updates, monthly/quarterly business reviews, forecasting, and test result communications.
- Serve as a thought leader by educating stakeholders, influencing strategy, and sharing relevant industry trends and best practices.
- Navigate a matrixed organization to align across product, analytics, finance, brand/creative, and channel partners; build consensus and drive coordinated execution.
Oversee end-to-end execution of offer roadmap.
Required Qualifications
- 5 years of hands-on digital marketing experience.