What are the responsibilities and job description for the Marketing Strategy Lead-Vice President-Aquisition Marketing position at JPMorgan Chase?
The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers.
As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will serve as the business owner of Consumer Banking account opening performance—owning end-to-end visibility into results, trends, and drivers, and influencing cross-functional teams to improve outcomes. You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels, offers, segmentation, targeting, creative, and operating cadence to deliver ambitious Consumer Banking growth targets.
Job Responsibilities
- Own Account Opening Performance Leadership:
- Own a holistic view of Consumer Banking account opening performance, including tracking, analysis, and narrative on trends, drivers, and key risks/opportunities.
- Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders.
- Partner with teams responsible for account growth (e.g., Acquisition, Shopping, Risk and related stakeholders) to help drive cross-functional initiatives that remove friction from the account opening journey and improve both volume and quality of accounts opened.
- Strategic Planning & Growth Transformation:
- Lead creation of a multi-year strategic plan to deliver on overall business growth goals by establishing stretch targets and success metrics.
- Organize and lead cross-functional working teams to define problem/opportunity statements, diagnose root causes, and build a quarterly roadmap for a multi-year horizon.
- Provide ongoing executive updates and act as a strategic advisor as the approach scales and is adopted across broader leadership organizations.
Required qualifications, capabilities and skills
- 5 years of relevant experience in strategy, product, marketing, growth, analytics, or general management, ideally within financial services, consumer fintech, or a highly regulated consumer business.
- Demonstrated ability to influence and lead cross-functional initiatives without direct authority.
- Strong analytical orientation: ability to diagnose drivers of funnel performance, customer behavior, and channel effectiveness, and convert insights into actions.
- Exceptional executive communication skills, including ability to craft concise performance narratives, present tradeoffs, and drive decisions.
- Strong strategic planning capability—experience building multi-year strategies, translating vision into an execution roadmap, and driving measurable outcomes.
- Has deep performance marketing experience in traditional direct response and digital marketing channels
- Is experienced manager of marketing budgets, forecasts, and expected returns
- Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
- Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
- Is vigorous and thorough in their management of details; proven ability to take initiative
- Excels at managing multiple initiatives simultaneously within tight deadlines
Preferred qualifications, capabilities and skills:
- Is a fantastic partner who leads through strong collaboration; recognized as a team player
- Is data-driven and analytical, while also being a creative problem-solver
- Is focused on how marketing drives quantifiable business results
- Excellent written and verbal presentation skills
- Highly proficient in Microsoft Excel and Power Point