Director of Sales and Marketing

Journeyman Distillery is seeking a driven, results-focused Director of Sales & Marketing to accelerate revenue and strengthen the impact of our growing brand. This leader will guide the teams responsible for marketing, events sales, and alcohol distribution sales—ensuring tight alignment, disciplined execution, and measurable growth within each function. If you excel at setting strategy, leading teams, and converting brand momentum into sustained revenue gains, we’d like to meet you.

At Journeyman Distillery, we believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.

Here’s a peek at what you will receive as a Journeyman employee:

• Outstanding Growth Opportunity!
• Paid Time Off
• 401(k) with Employer Match
• Medical, Dental, Vision, Life, and Supplemental Insurance Options
• Free Quarterly Bottle of Spirit (21 )
• Loyalty Incentives (ask about our 5-Year Bottle Reward!)
• Employee Discounts
• Monthly Founder's Day event with Owner/Founder, Bill Welter
• Annual Employee Party

All team members must uphold and embody Journeyman’s Core Values.

GRIT MAKES GREAT

• We believe that no challenge is too big and we take pride in hard work.
• Grit is our foundation – perseverance through adversity, strength in difficulty, and a relentless drive to succeed.
• Challenges are opportunities in disguise and we welcome them with determination and resolve.
• Nothing great happens via the easy route.

ALWAYS A JOURNEYMAN, NEVER A MASTER

• ‘Good enough’ isn’t in our vocabulary.
• We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality.
• Mastery is a moving target – and we embrace the grind, knowing the journey itself is what pushes us forward.

1st CUSTOMER

• Exceptional service defines us – through every touchpoint, every day (362 a year), until the last second and beyond (59:59 ).
• This mindset extends to how we treat vendors, partners, and each other.
• 1st Customer is our culture – and our legacy.

AMBASSADOR

• We take pride and ownership in our work
• We engage and are active participants in our work and company activities
• We are positive forces in the workplace; creating a culture of positivity
• We are evangelists and promoters of the company and brand

YOUR ATTRIBUTES:

• Professionalism
• Excellence in building and nurturing relationships
• Inspirational as a leader
• Data driven
• Strategic financial and business acumen
• Results-driven and outcome focused
• Demonstrated ability to sell innovative products and services
• Highly energetic, passionate, and polished

YOUR RESPONSIBILITIES:

GROW REVENUE

• Lead Events sales strategy to increase booked business and average event value.
• Drive Distribution sales by strengthening relationships with wholesalers, retailers, and on-premise partners.
• Identify new revenue opportunities in key markets and channels.
• Ensure consistent pricing, positioning, and promotional strategies across sales functions.

STRENGTHEN THE BRAND

• Oversee all brand marketing, storytelling, and creative execution.
• Ensure consistent brand identity across digital, on-site, packaging, and partner touchpoints.
• Grow brand awareness in target markets through campaigns, partnerships, and public relations.
• Guide content strategy to support both customer engagement and sales ability.

LEADERSHIP, MANAGEMENT, & ACCOUNTABILITY

• Provide clear direction, goal setting, coaching, and accountability across all teams.
• Build processes that bring alignment between Marketing, Events Sales, and Distribution Sales teams.
• Develop talent, establish performance expectations, and ensure smooth collaboration.
• Implement systems for tracking performance, reporting progress, and addressing gaps.

YOUR EDUCATION & EXPERIENCE:

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or Sales Management.
• 7 - 10 years of progressive experience in a combination of sales and marketing.
• 3 - 5 years in a leadership position, overseeing teams and driving strategy.
• Demonstrated success in: building and executing revenue-generating sales strategies; developing integrated marketing campaigns; managing a sales pipeline and forecasting revenue; leading cross-functional collaboration.
• Experience managing CRM platforms, coordinating with outside vendors, and managing budgets.
• Familiarity with Entrepreneurial Operating System (EOS) is a plus.