Content Marketing Intern

Journai is building Sam, an AI mentor that helps college athletes navigate the emotional, athletic, and professional demands of student-athlete life. We are NCAA-funded, currently running a multi-site study across 8 universities and 3 NCAA divisions, and preparing to launch a direct-to-consumer product that puts Sam in the hands of any athlete who needs it.

The Content Marketing Intern will be the creative voice of Journai’s direct-to-consumer launch, creating short-form content that speaks to real athlete experiences and drives awareness for Sam. This is not a “schedule posts and track likes” internship. You will own ideas, publish work that ships, and help build the content engine that reaches athletes at scale.

Success in this role looks like: a consistent library of published short-form content, measurable audience growth across TikTok, Instagram, and YouTube, validated content themes that resonate with college athletes, and a repeatable playbook the team can scale. You will report directly to Journai’s leadership team and work alongside our content lead — meaning your work will shape how thousands of athletes first discover Sam.

• Create short-form video and social content (TikTok, Instagram Reels, YouTube Shorts) that speaks authentically to college athlete experiences
• Develop content themes and series rooted in real athlete stories, research findings, and sport psychology concepts, translated into language peers actually use
• Test and iterate on organic content to identify what resonates; track performance, document learnings, and build a repeatable playbook the team can scale
• Collaborate with Journai’s leadership team to shape messaging, positioning, and go-to-market strategy for the DTC launch
• Use AI-assisted workflows (ChatGPT, Canva AI, CapCut, and similar tools) to move quickly without sacrificing quality
• Participate in weekly content sprints: brainstorm, create, publish, and review what’s working in short feedback cycles
• Contribute to building the content engine from the ground up — this is a startup, so ideas ship rather than sit in a folder
• Represent Journai with authenticity and care, recognizing our audience is often navigating real mental and emotional challenges
  

Education: Currently pursuing or recently completed a degree in Marketing, Communications, Sport Management, Psychology, Journalism, or a related field. Relevant background through lived experience is equally valued.

Experience: Personal or creative experience producing short-form video content (TikTok, Reels, Shorts). A current or recent college athlete, or someone deeply embedded in athlete culture, is strongly preferred.

Skills:

• Excellent verbal and written communication, with a natural instinct for storytelling
• Comfort on camera and a working knowledge of short-form video platforms and trends
• Curiosity about AI tools and willingness to learn new content workflows
• Self-starter who can identify opportunities and act without waiting for direction
• Ability to translate complex ideas (research, psychology, athlete experiences) into accessible, engaging content
• Strong collaboration skills and the ability to give and receive honest feedback
• Interest in mental performance, athlete wellbeing, and the intersection of sport and technology
  

• Organic growth strategy — how startups build audiences from zero
• DTC product marketing — positioning, funnels, and launch mechanics
• AI-assisted content creation — practical workflows using modern tools
• Startup operations — decision-making, prioritization, and shipping fast
• Sport psychology and athlete wellbeing — the research and language behind mental performance
  

• Duration: Summer 2026 (May – August), with potential to extend into Fall semester
• Commitment: 3–5 hours per week, flexible around class and training schedules
• Location: Remote (U.S.-based)
• Compensation: Unpaid; eligible for course credit where applicable
  

Send the following to jeff@thejournai.com:

• Your résumé
• A short note on why this role speaks to you
• Links to any content you’ve created (social accounts, videos, writing)
• Your sport, school, and year

No formal cover letter required. We’d rather see how you communicate than how you format.