What are the responsibilities and job description for the Content Creator & Social Media Strategist position at Joon?
We’re a haircare brand looking for a creative, highly organized Social Media Manager to lead our social presence across TikTok and Instagram. This person will own the day-to-day strategy, content planning, shooting content, posting, community engagement, and performance reporting. You should be equally strong in trend-based content, storytelling and posting consistently. You understand what makes content convert and how to translate product benefits into scroll-stopping moments.
Key Responsibilities
Content Strategy Planning Shooting Posting
- Concept, script, ideate, shoot and edit high-performing content for TikTok and Instagram (Reels Stories Feed)
- Capture product, lifestyle, and behind-the-scenes content aligned with brand aesthetic
- Develop short-form video (UGC-style, educational, aspirational, and comedic formats)
- Build weekly content calendars
- Must be organized and a self-starter
- Must be able to strategize and be curious to learn about what works on social
- Be able to collaborate with the rest of the team
- Identify trends, audios, formats, and cultural moments that align with the brands
- An eye for good lighting and composition and beauty aesthetics
- Must be able to use Canva, Capcut and Later/Planoly (or other editing apps, softwares or scheduling platforms)
- Skilled in video editing (CapCut, Adobe Premiere, Final Cut, or similar)
- Write captions and post consistently.
Bonus Points If You Have:
- Experience working with salons, retailers (Nordstrom/Sephora), or prestige beauty channels
- Experience managing influencer/affiliate pipelines
- Knowledge of how paid social works (boosting best-performing posts, creative testing)
- Passion for haircare and beauty
Success in This Role Looks Like:
- Consistent posting rhythm with high-quality creative execution both on stories and short form video content on Tiktok and Instagram
- Clear growth in views, engagement, saves, and share rate
- Stronger conversion from social platform to product pages
How to Apply
Please send:
- Your resume
- Links to 2–3 social accounts you’ve managed
- A portfolio (or examples of Reels/TikToks you’ve created)