Product Marketing Manager - North America

We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.

We prioritize designing products with families in mind. Our commitment to family extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

Joie offers superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.

With our continued growth, and expansion into the US Market, we're seeking an experienced Product Marketing Manager to join our Brand Marketing team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.

The Product Marketing Manager - North America, will serve as the product expert for Joie’s portfolio of strollers and travel systems in North America and will be responsible for planning and executing creative assets for all product marketing materials, with a focus on go-to-market launches and lifecycle marketing developments.

A successful Product Marketing Manager - North America will develop a deep understanding of baby gear and take ownership over both strategy and execution within their category, guiding how we translate our products’ features and benefits into compelling messages for consumers and retailers, and ensuring key stakeholders and cross-functional teams are abreast of key launch timing and placements.

Essential Duties and Responsibilities

Product & Strategy

• Responsible for being the subject matter expert and point of contact for brand, digital, sales, retail and creative teams on assigned product category.
• Oversee go-to-market schedule for new projects within assigned category to ensure all necessary marketing materials are created to support in-store and online launches.
• Inform and train cross-functional team members of new product launches, including in portfolio positioning, competitive SWOT analysis, and launch plans for D2C and retail.
• Work alongside Product Managers and Car Seat and In-home Product Marketing Manager to define product positioning and target audience for each new product launch within designated category.
• Lead cross-functional teams to gather feature lists and create competitive analysis to inform product positioning and messaging development for owned at retail channels.
• Guide strategy and marketing throughout the product lifecycle (Introduction, Growth, Maturity, Decline) based on internal and competitive findings.
• Lead product launch post-mortems, evaluating process and performance to 1) report to leadership, 2) inform optimizations for future launches, 3) inform updates needed for messaging and assets for product growth phase.
• Establish new initiatives to reignite product performance as needed based on market feedback.

Photography & Videography

• Responsible for project management of all product photo and video shoots, ensuring that all pre-production responsibilities are assigned and delegated as needed, acting as brand team lead on site for the shoot, and overseeing post-production process from the brand side – this includes photo clipping, editing, and asset placement.
• Support North American Brand Manager with preparation and on-site facilitation of lifestyle photo and video shoots. Support may include serving as the on-site product expert, directing photo and video crew and models, writing product capture scripts and briefs, and selecting marquee photo and video footage for production and adverts.
• Provide input on marketing video and lifestyle shoot planning to ensure the right stories are being told.

Creative Direction

• Work with Digital Marketing Manager and North American Brand Manager to plan product launch and lifecycle content for strategic digital channels including social media, web and email.
• Brief creative vision for production and promotional launch content into creative team and lead asset development process.
• Evaluate competitor product marketing within designated category to evaluate and enhance our messaging and assets.

People & Communication

• Develop internal email campaigns to disseminate new product information to key stakeholders and cross functional teams.
• Work with Product Management team to map out an integration plan for product marketing to integrate in the product development process.
• Connect with Compliance, Legal, and Upper Management teams on key product launch materials to ensure product messaging, visuals, and production materials are deemed acceptable for public consumption.
• Support brand team at domestic product expos and events, serving as a brand representative and product expert.

This position description is intended to provide a summary of the essential duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Requirements & Qualifications

Experience & Education

• Five (5) to eight (8) years of marketing experience, consumer packaging goods is preferred.
• Experience with a multi-national company highly desirable.
• Bachelor’s degree in marketing, business, communications, or other related field or equivalent combination of training and work experience.
• Experience with in-store displays, POP’s, and packaging is highly desirable.

Skills & Knowledge

• Exceptional organization and project management skills.
• Excellent interpersonal and customer service skills.
• Strong understanding of marketing message development, and ability to translate product features into tangible benefits for the consumer.
• Strong multi-tasker being able to manage multiple priorities and deadlines with accuracy.
• Ability to work collaboratively with internal and external teams spanning multiple departments, businesses and countries.
• Must be detail-oriented, organized and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines.
• Experience in product marketing a plus.

Competencies

• Leadership: Uses appropriate interpersonal styles and methods to guide individuals or groups towards the attainment of specific goals and/or achieving results.
• Influence: The ability to appropriately persuade others and negotiate to reach mutually beneficial outcomes.
• Diplomatic: Ability to deal tactfully with diverse people, situations and ideas and demonstrated by decisions while considering the impact upon others (other departments, etc.) before acting.
• Analytical: Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and consider/recommend reasonable alternatives.
• General Management: The ability to effectively plan for both the long and short term; and to establish plans that are flexible and practical
• Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.
• Communication: Speaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; taking responsibility for facilitating information exchange among subordinates, peers and managers.
• Problem Solver: Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions which may have been overlooked by others.
• Time Management, Productivity: Uses time efficiently and effectively when prioritizing both day to day activities and projects.
• Relationships: Builds and maintains effective relationship skills with all internal and external customers as demonstrated by the ability to interact in a consistent, positive, professional and forward-thinking manner.

Other

• Travel: Domestic & International up to 10%.
• Ability to obtain a Valid Passport and Real ID.
• Ability to work extended hours as business needs warrant, may include nights and weekends.

Applicants must be currently authorized to work in the United States on a full-time basis.