Digital Content & Social Media Summer Internship

Launch Your Summer Career Outdoors 🌿

Get paid. Create content. Tell stories that inspire people to get outside.

This summer, bring your creativity, digital skills, and passion for storytelling to Johnson Outdoors, a global outdoor recreation company dedicated to helping people connect with nature — and protecting the environments that make those experiences possible.

Across our Fishing, Watercraft, Camping, and Diving brands, we create products and content that fuel outdoor adventures around the world while promoting responsible, sustainable recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors offers a people‑first culture where creativity, collaboration, and purpose come together.

About the Internship

The Johnson Outdoors Summer Internship Program is a paid, hands‑on experience for college students and recent graduates ready to turn classroom knowledge into real‑world marketing impact.

📍 Location: Racine, WI (Lake Michigan views included)
🕒 Schedule: ~40 hours/week
📅 Timing: May or June 2026 through August 2026
💼 Status: Temporary internship (not benefits‑eligible)

Our interns are active contributors, not observers. You’ll work on meaningful digital marketing projects that support real campaigns, brand storytelling, and consumer engagement initiatives.

What You’ll Do

As a Digital Marketing Intern, you’ll help bring Johnson Outdoors’ brands and stories to life across digital channels:

• Assist with creating and editing digital content for social media and marketing campaigns, including short‑ and long‑form video production
• Support content publishing across owned channels, including blogs and social media platforms
• Help plan, schedule, and manage social media posts aligned with marketing calendars and campaigns
• Assist with organizing and maintaining digital assets such as images, videos, and written content
• Collaborate with the broader Marketing Team and Direct‑to‑Consumer commerce teams to ensure consistent voice, messaging, and visual standards
• Support tracking and reporting of content and social media performance metrics
• Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and audience engagement

This role is ideal for someone who enjoys creating, experimenting, and finding new ways to connect with audiences digitally.

What We’re Looking For

• Current college student or recent graduate studying Marketing, Digital Marketing, or a related field
• Strong interest in content creation, social media, and digital storytelling
• Experience or skills in video editing and social media publishing
• Strong written communication skills and attention to detail
• Organized, creative, and comfortable juggling multiple projects
• Authorized to work in the U.S. without employment‑based sponsorship

What You’ll Gain

• A 10-12 week paid internship with real marketing responsibility
• Hands‑on experience in content development, publishing, video, and social media within a global consumer brand
• Exposure to how digital marketing supports brand, commerce, and consumer engagement strategies
• Opportunities to collaborate cross‑functionally and learn from experienced marketing professionals
• Experience supporting a purpose‑driven company that values creativity, sustainability, and inspiring outdoor experiences

Why Johnson Outdoors?

Because great stories can inspire great adventures — and help protect the planet along the way.

At Johnson Outdoors, digital marketing plays a key role in connecting people with outdoor experiences that matter. If you’re excited about creating content, growing your digital skills, and being part of a brand with purpose, we’d love to hear from you.

Apply today and spend your summer creating where innovation meets the outdoors.