Consumer Insights & Innovation Summer Internship

Launch Your Summer Career Outdoors 🌿

Get paid. Explore consumer behavior. Help shape how people experience the outdoors.

This summer, put your curiosity, analytical mindset, and passion for understanding people to work at Johnson Outdoors, a global outdoor recreation company dedicated to helping people get outside — and protecting the natural spaces we all value.

Across our Fishing, Watercraft, Camping, and Diving brands, we create innovative, consumer‑inspired products that connect people with nature while promoting responsible and sustainable outdoor recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors blends a people‑first culture with a strong commitment to environmental stewardship and long‑term impact.

About the Internship

The Johnson Outdoors Summer Internship Program is a paid, hands‑on experience designed for college students and recent graduates ready to apply classroom learning to real business challenges.

📍 Location: Racine, WI (Lake Michigan views included)
🕒 Schedule: ~40 hours/week
📅 Timing: May or June 2026 through August 2026
💼 Status: Temporary internship (not benefits‑eligible)

Interns at Johnson Outdoors are treated as true team members. You’ll work on meaningful projects that influence innovation, marketing strategy, and business decision‑making — not hypothetical assignments.

What You’ll Do

As a Consumer Insights Intern, you’ll support projects that help Johnson Outdoors better understand our consumers and how they engage with outdoor experiences:

• Support consumer insights initiatives through data collection, analysis, and synthesis of qualitative and quantitative research
• Assist with gathering and organizing consumer, market, and competitive data to inform innovation and business decisions
• Collaborate with cross‑functional teams including Marketing, Innovation, Product, and Shared Services on insight‑driven projects
• Help translate research findings into clear summaries, presentations, and actionable recommendations
• Participate in innovation‑related projects, including concept exploration, trend analysis, and opportunity identification
• Support documentation, reporting, and presentation of insights to internal stakeholders

This role is ideal for someone who’s naturally curious, enjoys problem‑solving, and is excited about turning data into meaningful stories.

What We’re Looking For

• Current college student or recent graduate studying Marketing, Business, or a related field
• Strong curiosity and passion for learning about consumers, behavior, and markets
• Basic understanding of business, marketing, or innovation concepts
• Strong analytical, critical‑thinking, and problem‑solving skills
• Ability to organize information and communicate insights clearly
• Authorized to work in the U.S. without employment‑based sponsorship

What You’ll Gain

• A 10-12 week paid internship with real business impact
• Exposure to consumer insights and innovation practices within a global organization
• Hands‑on experience turning consumer research into actions that shape product and brand decisions
• Opportunities to work cross‑functionally and gain a broad understanding of Johnson Outdoors and its business units
• Experience contributing to a purpose‑driven company focused on sustainability, innovation, and improving outdoor experiences

Why Johnson Outdoors?

Because understanding people helps us better protect and inspire the places they explore.

At Johnson Outdoors, consumer insights drive innovation that supports meaningful outdoor experiences — today and for generations to come. If you’re looking for a summer internship that challenges your thinking, builds real‑world insight skills, and supports a mission bigger than any single product, we’d love to hear from you.

Apply today and spend your summer discovering insights where innovation meets the outdoors.