eCommerce Merchandising Manager

Hi, we’re johnnie-O.  It’s great to meet you! 

We were born in LA and happily live at the intersection of Northeast tradition, Midwest Grit and a SoCal, laid back lifestyle. Since our start in 2005, our founder, John O’Donnell saw the unique opportunity to re-interpret classic pieces by adding a fresh look and “why not” twist that has been a hallmark of johnnie-O. We call this “Top Spin” and by adding just the right touch to styling, materials and craftsmanship we’ve been able to elevate classic menswear. What started with a fresh take on the quintessential polo has evolved into an enduring lifestyle brand for men, women and boys that includes woven shirts, pants, shorts, sportscoats, outerwear, swimwear, footwear, and accessories. You can see our iconic, surfer dude logo working hard and playing hard from the office to the beach, golf course to cook out and hangin’ out at all moments in between. 

Come join us!

We are looking for a curious, bright, passionate, and energetic eCommerce Merchandising Manager to join our team and play a pivotal role in the continuing growth and success of johnnie-O.  Reporting to the Senior Manager, eCommerce, this role will help assist in all things site merchandising and beyond. 

What You’ll Do 

·       Partner with the E-Comm Leadership Team to create effective and innovative online merchandising strategies to drive total category sales and profitability.

·       Ensure site presentation is optimized and lends itself to increased conversion and demand.

·       Support the execution of marketing plans relating to product direction ECOMM 

·       Create and maintain all product uploads and listing on johnnie-o.com, including images, tags, meta data, product deceptions, icon/badges, filtering.

·       Ensure that product is reflected accurately on the website (product descriptions, size guides, product titles, categorizations etc.) by QA’ing site daily working with product team to ensure accuracy

·       Daily merchandising of all collections 

·       Track on-site search terms to continually optimize and improve site search 

·       Maintain strong understanding of customer experience data (abandoned cart, top products, AOV, etc.) and implement educated merchandising strategies 

·       Stay in the know on all reports related to D2C sales, site metrics, shop performance trends in order to react quickly to opportunities within the D2C businesses

·       Assist in promotion set ups, sales, and GWP scripts 

·       Maintain weekly reports to share with team (on/off for web) 

·       Oversee back in stock notifications and manage pre-orders with help from inventory coordinator and optimize merchandising base on finds 

·       Help maintain outfitting tool and other merchandising tools

·       Help create collections based on marketing, email/SMS, advertising needs and merchandise accordingly. Collaborates on recommendations for prioritization of merchandising & marketing

·       Pin or boost products based on inventory, product launch plans, and assets in market

·       Assist with site content loads for product listings, pages and collections including A content on PDP and content cards on PLP

·       A/B test site content and products to ensure optimal experience

·       Keep track of live assets across channels and monitor relevant inventory 

·       As needed, potential to assist with photoshoots on product planning, execution and asset organization

·       Work with copy-writer and SEO consultant to ensure copy is accurate, brand right and SEO optimized.  

·       Partner with planning on the seasonal assortment for ECOMM 

·       Ensure the timely launch of products through the season based on corporate and eCommerce product strategy.

·       Assist in creation of weekly/monthly reporting package to aid in accurate seasonal plans and strategy creation, such as KPI weekly dashboard, top/bottom sellers, OOS and monthly business reviews for JO eCommerce to be shared with management. 

·       Working with Retail to understand key trends across Direct channels

What You Bring

·       3 years of relevant site merchandising experience, preferably in the branded apparel industry

·       Proficiency in Shopify or similar system, headless CMS experience, a plus

·       Exceptional Microsoft Excel skills 

·       Knowledge of Google Analytics

·       Knowledge of Full Circle ERP or others, a plus

·       A/B testing and feed optimization skills, a plus 

·       Strong communication and project management skills

·       Ability to take a project start to finish

·       Thorough understanding of retail business practices and metrics

·       Thorough understanding of merchandising and product management

·       Ability to prioritize, multi-task and effectively meet deadlines

·       Strong written and verbal presentation skills

·       Fast learner for fast-paced work environment.

·       Demonstrate an analytical mindset, enjoy problem solving and understand how to ask the right questions to deliver solution focused outcomes.

·       PowerBI skills, a plus