What are the responsibilities and job description for the Digital Marketing Coordinator position at John Hardy?
POSTION: Digital Marketing Coordinator
REPORTING TO: VP Ecommerce & Digital Marketing
LOCATION: NYC Metro
POSITION SUMMARY:
The Digital Marketing Coordinator is responsible for executing and coordinating the brand's digital marketing efforts across email, SMS, paid media, and e-commerce channels. This role serves as a key link between marketing, creative, merchandising, e-commerce, and agency partners to ensure campaigns are launched on time, customer journeys are optimized, and business objectives are achieved. The position combines campaign management, project coordination, performance reporting, and cross-functional communication to drive customer engagement and online sales growth.
ROLE & RESPONSIBILITIES:
- Ensure holistic marketing journey from marketing communications through to site, working with E-commerce and Digital Marketing teams to create an optimized customer journey
- Own e-commerce and digital marketing calendar
- Own creative briefing process for email, SMS and paid media (Meta, TikTok, YouTube, CTV, Content Creators) and relevant site updates correlating with campaigns
- Work closely with Creative team to ideate on and provide recommendations for social first, engaging, creative content across marketing channels to help push the boundaries on what we can do
- Work closely with Merchandising and E-Commerce teams on product performance and strategy to optimize communications from end to end
- Provide linking direction and merchandise recommendations for digital marketing (email, SMS, paid media)
- Own reporting and data analytics for email and SMS (working with our CRM vendor)
- Own email and SMS campaign creation, testing and arming of campaigns
- Own handoff of all paid assets to paid media vendor, working with our Marketing Operations team to ensure timely delivery of assets, feedback and approvals across teams
- Attend all Digital Agency and internal content meetings with the VP, E-commerce & Digital Marketing to ensure high-priority initiatives and shifts in business are addressed in a timely manner and flow through to marketing, marketing operations and creative teams
- Monitor digital project execution to ensure initiatives progress according to timelines and roadmap
- Coordinate cross-agency communication and initiatives to ensure alignment and timely execution
- Work closely with the VP, E-commerce & Digital Marketing to own file and deck updates for weekly business review
QUALIFICATIONS & REQUIREMENTS
- At least 2 years of professional, non-internship experience required
- Experience with Shopify (or similar e-commerce platform)
- Experience with Klaviyo (or similar platform) and audience building, campaign building, scheduling, and reporting
- Strong analytical and reporting skills across site and digital channels
- Experience collaborating with agencies, and cross-functional teams
- Strong project management skills across multiple priorities and deadlines
- Willingness and eagerness to learn