Outside Sales Representative - Northern California

Company Description

Join a high-performing, well-established electrical manufacturers’ representative firm that has built a strong reputation across the market for driving growth and representing best-in-class electrical product lines.

This confidential client partners with leading manufacturers and calls on contractors, distributors, engineers, and end users—owning the sales cycle from specification to close. With deep industry relationships and a proven track record, they provide the platform, support, and product portfolio for a motivated outside sales professional to thrive.

If you’re entrepreneurial, relationship-driven, and ready to represent top-tier electrical solutions in a competitive territory, this is a rare opportunity to step into a respected firm with serious earning potential.

Job Description

• Assist in developing and executing an annual territory business plan.
• Participate in the creation and execution of partner and product-line business plans.
• Develop, execute, and regularly review sales performance for assigned distributor and contractor accounts.
• Participate in recurring coaching sessions with sales leadership.
• Plan and conduct sales calls using a structured scheduling and calendar system to optimize weekly productivity.
• Build and maintain strong customer relationships, including engagement through professional and social interactions.
• Maintain accurate records of customer activities, opportunities, and pipeline data within the company CRM system.

Summary: The Outside Sales Representative is responsible for achieving monthly, quarterly, and annual sales objectives across assigned customers and product lines within a defined territory. 

Sales Execution

• Meet or exceed assigned sales targets across supported product lines.
• Maintain an appropriate and accurate sales pipeline.
• Prioritize opportunities to effectively close business.
• Develop new accounts to increase market share.
• Maintain and grow existing contractor and distributor relationships.
• Collaborate closely with strategic distribution partners to drive growth.
• Execute sales promotions, initiatives, and campaigns effectively.
• Prepare for and support visits from sales leadership and supplier representatives.
• Plan and conduct training sessions for distributors, contractors, and end users.
• Participate in internal and external sales meetings.
• Attend key customer events and industry activities, including trade shows and conferences.
• Address customer issues promptly and professionally, providing effective solutions.
• Capture and communicate market feedback to internal stakeholders and key partners.
• Submit accurate and timely sales reports in accordance with internal and partner requirements.
• Maintain current records related to sales performance, planning, account data, and expenses per company policy.

Personal Attributes

• Strong relationship-building skills with both internal teams and external partners.
• High integrity with the ability to inspire trust and open communication.
• Results-driven with a commitment to excellence.
• Self-motivated, accountable, and proactive.
• Persistent and resilient in a competitive sales environment.
• Professional demeanor with a strong sense of urgency.

Commitment to Continuous Growth

• Demonstrated commitment to ongoing professional development in sales effectiveness, organization, and communication.
• Ability to develop and maintain a deep understanding of represented product lines.
• Strong comprehension of customer metrics and the ability to align sales strategies accordingly.
• Understanding of assigned vertical markets and product applications.
• Working knowledge of partner policies, programs, and procedures.

Qualifications

• Bachelor’s degree (BA/BS) or equivalent experience.
• 5 years of outside sales experience selling electrical or related technical products.
• Strong working knowledge of manufacturer-driven or rep-based sales environments preferred.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Knowledge & Skills

• Professional presence and communication style.
• Willingness and ability to travel extensively (up to ~75%) within the territory, with occasional out-of-state travel.
• Strong public speaking and presentation skills.
• Highly organized with excellent time management and attention to detail.
• Ability to manage multiple priorities simultaneously.
• Strong problem-solving skills at both strategic and tactical levels.

Physical Requirements

• Extended periods of driving and desk work.
• Ability to travel approximately 70–75% of the time within the territory.
• Ability to lift and/or move objects up to 20 pounds.
• Regular standing, walking, kneeling, and general mobility required.