Demo

Sr. Director of Retail Technology, Customer Applications

Jobs via Dice
Irving, TX Full Time
POSTED ON 4/15/2026
AVAILABLE BEFORE 5/15/2026
If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary

The Sr. Director of Retail Technology - Customer Applications is a strategic and hands-on leader responsible for shaping the digital foundation of Vistra's retail business. You'll connect marketing, operations, data, and technology to design and deliver customer-facing systems that power acquisition, engagement, and retention across multiple retail brands. This role is both visionary and practical: you'll set the long-term architecture and roadmap while guiding teams through real-world delivery and continuous improvement. It's about building a future-ready technology ecosystem that keeps pace with how customers live, shop, and interact today.

Job Description

  • Lead modernization of customer-facing platforms by evolving legacy systems into flexible, cloud-native, API-driven architectures designed to support agentic AI, enabling faster delivery, greater scale, and more intelligent customer experiences.
  • Translate strategy into action by developing and executing a three-year technology roadmap aligned with Vistra Retail's business and growth objectives.
  • Drive cross-functional alignment across business, digital, data, and IT partners to ensure priorities, investments, and outcomes move together.
  • Champion customer-centric technology that enhances acquisition, self-service, and retention across digital and mobile experiences.
  • Cultivate a high-performing, agile organization focused on accountability, collaboration, and technical excellence.
  • Partner with technology vendors and integrators to evaluate, negotiate, and deliver solutions that balance innovation with stability and cost-effectiveness.
  • Promote architectural best practices that future-proof systems through modular design, cloud scalability, and secure, efficient data flow.
  • Manage and deliver secure, reliable, efficient, and effective business technology services

Education, Experience, & Skill Requirements

  • Bachelor's degree with 10 or more years of relevant business experience with at least 15 years specific to systems planning, design, and implementation;
  • Subject matter expertise:
  • Customer facing large scale digital/website/mobile (shopping, ecommerce, service, etc).
  • Digital/Website/Mobile Technologies (Sitecore, Adobe, SAP Commerce, etc)
  • Marketing Technologies (Adobe, Salesforce, Hubspot, etc)
  • Experience modernizing legacy ecommerce/commerce/digital/mobile engines into cloud-native, API-first platforms.
  • Proven management and leadership skills for large, enterprise-wide initiatives
  • Experience leading enterprise-scale technology initiatives in complex environments.
  • Experience managing vendor partnerships, technology budgets, and contract negotiations.
  • Superior collaboration, communication, interpersonal, and negotiating skills
  • Proven ability to connect business needs to technical solutions, guiding teams through both strategy and execution.
  • Strong leadership skills with experience developing and inspiring teams through transformation.
  • Exceptional communication and relationship-building abilities; credible across executives, engineers, and business partners.

Key Metrics

  • Customer Satisfaction - Call Centers and Web/Mobile
  • Project Delivery - Defined defect rates, on budget delivery of project, on schedule delivery of project, business satisfaction score with project delivery (to business requirements and outcomes)
  • Operations / Systems Availability - % Systems Availability as defined by standard practice
  • Recruiting - Ability to recruit and on-board the right resources in timely manner

Job Family

Information Technology

Company

Vistra Corporate Services Company

Locations

Irving, Texas

Texas

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at to make a request.

Salary.com Estimation for Sr. Director of Retail Technology, Customer Applications in Irving, TX
$193,559 to $238,248
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Jobs via Dice

  • Jobs via Dice Anchorage, AK
  • Dice is the leading career destination for tech experts at every stage of their careers. Our client, Cloud Destinations LLC, is seeking the following. Appl... more
  • 3 Days Ago

  • Jobs via Dice Smithfield, RI
  • job summary: Extensive knowledge of internet, mobile, and application architecture, as well as current and emerging technologies Full grasp of the software... more
  • 3 Days Ago

  • Jobs via Dice Providence, RI
  • Dice is the leading career destination for tech experts at every stage of their careers. Our client, Apidel Technologies, is seeking the following. Apply v... more
  • 3 Days Ago

  • Jobs via Dice Providence, RI
  • Dice is the leading career destination for tech experts at every stage of their careers. Our client, PTR Global, is seeking the following. Apply via Dice t... more
  • 3 Days Ago


Not the job you're looking for? Here are some other Sr. Director of Retail Technology, Customer Applications jobs in the Irving, TX area that may be a better fit.

  • Jobs via Dice Irving, TX
  • If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting ... more
  • 3 Days Ago

  • Citi Irving, TX
  • Overview of Citi: Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdict... more
  • 2 Months Ago

AI Assistant is available now!

Feel free to start your new journey!