Sr Business Product Manager

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Title: Senior Business Product Manager

Location: South San Francisco, CA

Type: 12 Months Contract

Job Summary

The Senior Business Product Manager, Healthcare Professional (Patient) Customer

Relationship Management (CRM) drives the development, adoption, and continuous

improvement of the Patient CRM Product, as well as core integrated capabilities such ase-detailing, customer insights modules, messaging etc. Partnering with the Business Product

Owner, Executive Director - CRM

Suite Leader, and Technical Product Manager, this role defines product roadmaps, gathers user

insights, and drives feature rollouts.

This role is closely integrated with commercial, medical, and other cross-functional teams that

leverage CRM to support both digital and in-person customer engagement. Through these deep,

wide-ranging connections, the individual in this role will develop a strong understanding of how

CRM strategies and capabilities shape customer experiences with Genentech, contribute to

business outcomes, and empower CRM end-users to deliver meaningful impact.

Key Responsibilities

• Partner with the Business Product Owner and/or Executive Director - CRM Suite Leader to
  
  

support the creation of digital-forward healthcare provider customer relationship (Patient

CRM) product roadmaps, including experience, features, timelines, and dependencies.

• Partner with Technical Product Manager to drive the development and improvement of
  
  

Patient CRM product or specific product features, ensuring alignment with the overall

Patient CRM product vision.

• Help evangelize the role of product(s) in achieving enterprise objectives, communicating
  
  

their value proposition and roadmap(s) to senior leaders and organization-wide

stakeholders.

• Act as point of contact for business feedback, recommendations, & user requests for
  
  

enhancements to the Patient CRM product.

• Collaborate with the Technical Product Manager to align business outcomes with
  
  

technical feasibility, ensuring the Patient CRM product delivers both business value and

technical performance.

• Oversee business process & user insights collection through User Acceptance Testing
  
  

(UAT) to ensure the successful implementation of new features and capabilities.

• Support the rollout of new features across new and existing users.
• Collaborate with Business Product Owner / Executive Director - CRM Suite Leader to
  
  

establish business standards & templates and ensure pull-through.

• Drive definition of business requirements for Patient CRM product capabilities and
  
  

features and non-functional performance requirements, leveraging GNE and industry

standards.

• Drive experimentation to enhance Patient CRM product offerings, in line with the overall
  
  

business learning agenda.

• Coordinate with business stakeholders, IT, and cross-functional enterprise product team
  
  

partners to align on the product roadmap, fostering cohesive collaboration and unifiedefforts toward shared goals.

• Collaborate with cross-functional teams and IT partners to ensure successful Patient CRM
  
  

product integration and execution.

• Closely partner with Customer Experience professionals to ensure Patient CRM product
  
  

experience meets the expectations of its end-user product community.

• Understand customer engagement trends and technologies in the pharmaceutical
  
  

industry. Track market shift and emerging technologies to inform CRM strategy and

roadmap development.

• Comply with all laws, regulations and policies that govern the conduct of Genentech
  
  

activities.

• Ensure Patient CRM product features align with compliance, privacy, and regulatory
  
  

standards while supporting effective field force engagement.

• Collaborate with FieldSales, Medical, and Marketing teams to define and prioritize
  
  

functionality that supports timely and personalized Patient interactions.

Who You Are

Minimum Candidate Qualifications & Experience

• Bachelor’s degree in business, technology, operations, science, marketing, or a related
  
  

field.

• 7 years of experience, with 5 years in product management, digital product operations, or
  
  

equivalent experience.

• Experience with sole ownership of tactics or product components, demonstrating the
  
  

ability to articulate business problems, identify solutions, and drive execution from

strategy through implementation.

• Demonstrated ability to develop and execute product roadmaps, including feature
  
  

planning, timelines, and dependencies.

• Experience with User Acceptance Testing (UAT) and rolling out new features across a
  
  

variety of user bases.

• Proven success in aligning stakeholders and collaborating with cross-functional teams to
  
  

deliver seamless product integration.

• Strong analytical and problem-solving skills, with experience driving experimentation and
  
  

optimization.

• Exceptional communication and presentation skills, with the ability to evangelize product
  
  

vision and value across all levels of an organization.

• Proven ability to adapt and navigate ambiguous or evolving environments.Additional Desired Candidate Qualifications & Experience
• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level
  
  

qualification).

• Experience in healthcare, pharmaceutical, or highly regulated industries.
  
  

Ability to innovate and foster experimentation to improve product capabilities.

• Experience in leading or managing enterprise CRM platforms (e.g., Veeva, Salesforce)
  
  

within life sciences or healthcare industries.

• Strong understanding of customer engagement strategies and omnichannel orchestration
  
  

tailored to Patients.