What are the responsibilities and job description for the Salesforce Marketing Cloud Reporting Analyst position at Jobs via Dice?
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Title: Salesforce Marketing Cloud Reporting Analyst
Duration: Contract role
Location: Orlando, FL 32801 (Hybrid role)
Must work on our W2
Salesforce Marketing Cloud Reporting Analyst – Email marketing, SQL, Salesforce cloud
Position Type:
Contract
Hybrid – M-T-W in the Orlando office, Th & F work from home
Required:
Title: Salesforce Marketing Cloud Reporting Analyst
Duration: Contract role
Location: Orlando, FL 32801 (Hybrid role)
Must work on our W2
Salesforce Marketing Cloud Reporting Analyst – Email marketing, SQL, Salesforce cloud
Position Type:
Contract
Hybrid – M-T-W in the Orlando office, Th & F work from home
Required:
- Bachelor’s Degree in quantitative or computer science field.
- Google Analytics background, SQL background, Email Analytics background (SalesForce Marketing Cloud).
- Working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights.
- Good communication and presentation skills.
- Experience in creating/using data visualizations to tell a narrative.
- Extracting data from data warehouses (preferred).
- Modeling techniques (preferred).
- Media/ad effectiveness measurement and tools (preferred).
- Web analytics measurement (preferred).
- Email effectiveness measurement and tools (preferred).
- Basic knowledge of SQL.
- R or Python experience is a bonus.
- Proficient with Excel/Google Sheets and PowerPoint.
- Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc. (preferred).
- Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc. (preferred).
- Experience with data warehouses – Snowflake, BigQuery, etc. (preferred).
- Experience in a quantitative data driven field or equivalent coursework/academic projects.
- Hands on experience mining large datasets in the context of marketing and/or web engagement.
- Experience putting together and presenting data-focused decks.
- Play a key role in supporting data-driven decision making across marketing and web product teams.
- Partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance.
- Support digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives.
- Assist in dashboard development and maintenance through Power BI.
- Perform ad hoc analyses of both marketing and web performance using Snowflake, BigQuery, Power BI, FullStory and Google Analytics.
- Partner with stakeholders to support digital marketing testing.
- Support other analysts with reoccurring reporting that’s distributed to the broader organization.