What are the responsibilities and job description for the Digital Marketing Strategist position at Jobs via Dice?
Responsibilities:
Automated Notifications / Lifecycle Messaging
This is a Contract position based out of Orlando, FL.
Pay And Benefits
The pay range for this position is $40.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Apr 6, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems And TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Automated Notifications / Lifecycle Messaging
- Refresh, rebrand, and streamline automated communication templates across lifecycle programs.
- Understand CRM systems, operational messaging workflows, and how source-system payloads translate into outbound communications.
- Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers.
- Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing.
- Review logic, QA, and performance of existing trigger journeys.
- Navigate journey-orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities.
- Support strategy for refining trigger criteria, segmentation, and personalization tactics.
- Partner with technical teams without owning hands-on build work.
- Develop and execute strategies that communicate the value of customer accounts and profiles.
- Lead messaging frameworks that explain the benefits of account creation, preference management, and data-powered personalization.
- Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and value-driven use cases.
- Simplify and clarify how customers can use accounts to improve their experience (e.g., check-in processes, digital identity, ease of access, personalization).
- Craft customer-facing value propositions that reinforce privacy, data protection, and trust.
- Support cross-functional alignment with stakeholders across product, brand, marketing, and executive teams.
- Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization
- Grow venture-specific databases that feed acquisition and nurture programs.
- Own dynamic content strategies tailored to lifecycle stages (awareness activation conversion retention win-back).
- Implement multi-channel campaigns across email, paid media, SMS, push, in-app, direct mail, and partnerships.
- Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content.
- Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages.
- Drive end-to-end creative management: briefs, stakeholder reviews, versioning, and approvals.
- Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy.
- Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI.
- Maintain strong project management processes, prioritization, and cross-functional communication.
- Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design.
- Stay ahead of competitive trends and maintain a structured experimentation roadmap.
- 5 years of marketing experience; experience in consumer experiences, hospitality, or travel preferred.
- CRM strategy development across email, mobile, SMS, and social.
This is a Contract position based out of Orlando, FL.
Pay And Benefits
The pay range for this position is $40.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Apr 6, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems And TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Salary : $40