What are the responsibilities and job description for the Sr Product Manager position at Jobright.ai?
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Job Summary:
Abbott is a global healthcare leader dedicated to improving lives with a diverse range of products and technologies. They are seeking a Senior Product Manager to drive marketing strategy and oversee all facets of Sales and Marketing for designated products, focusing on market knowledge, product performance, and new product development.
Responsibilities:
• Maintain US market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop strategies to address product performance issues.
• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
• Assess new markets and opportunities in support of BD and R&D.
• Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.
• Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines.
• Create and develop strategies for new product commercialization.
• Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
• Coaches’ others within Marketing in the development of projects and/or programs.
• Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Work closely with cross-functional New Product project teams to develop detailed forecasting
• Forecasts will support corporate annual R&D development program funding requests.
• Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management.
• Work with the clinical team to develop and drive strategic publication initiatives supporting new product launches.
• Thorough understanding of Division business, product lines, market space, and Abbott businesses.
• Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing). Acts as a mentor to key staff members. Has demonstrated leadership and management qualities. Actively participates in comprehensive development of plans including an outline of duties and project assignments.
Qualifications:
Required:
• Bachelor’s degree in science, engineering, business, or marketing an equivalent combination of education and work experience
• Job requires substantial financial skills, market analysis, and advanced communication skills. Knowledge/ability to develop and execute a 'new' product launch.
• Requires strong analytical skills as well as written and oral communication skills.
• Experience with Salesforce.
• Proficiency in MS Office Tools, with advanced Excel / PowerPoint, is required.
• Must be able to understand technical and scientific information.
• Must be willing to understand and comply with Regulatory requirements.
• Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Must be able to complete multiple projects simultaneously with tight deadlines.
Preferred:
• MBA strongly preferred
• Experience in Sales, Marketing, Engineering or management is preferred.
• Sales management or marketing experience is preferred.
• Experience with C-Suite – negotiation and sales skills
Company:
Abbott is a healthcare company that is engaged in pharmaceuticals and manufacturing healthcare products. Founded in 1888, the company is headquartered in Illinois City, Illinois, USA, with a team of 10001 employees. The company is currently Public Company.