Publishing Strategist, North America - Varsapura

This role is part of the Jobright Direct Hiring Network, where top companies like Cresta AI, Plaud, Mercor, OpenArt, and 1,500 others hire top talent directly through our platform.

This is not a mass job posting. Only select, high-signal candidates are invited and recommended directly to hiring teams

Hiring Company: HoYoverse

One-liner: HoYoverse is committed to providing immersive virtual world experiences to players around the world.

Salary: $150K/yr - $250K/yr

Why Join Us:

Role Responsibilities

• Support the development and execution of the North America publishing strategy for HoYoverse's upcoming UE5 open-world title from early testing to launch and live operations

• Define player segmentation, target audiences, and positioning frameworks early enough to influence product direction and feature prioritization

• Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops

• Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics

• Contribute to pre-launch and live-ops forecasting, including opportunity sizing, KPI tracking, and prioritization

• Provide data-backed insights and scenario analyses to inform regional and global strategic decisions

• Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players

• Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences

• Develop frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches

• Work cross-functionally with development and creative teams to integrate insights into product and marketing decisions, bridging player experience and brand storytelling

• Partner with creative, media, and influencer teams to design and execute cross-media campaigns across entertainment, social, and content platforms

• Support user growth, retention, and re-engagement strategies using data-driven experimentation and innovative engagement models

• Continuously monitor campaign and market performance, translating analytics and feedback into actionable recommendations

Qualitications

Required

• 3 years of experience in game or entertainment publishing within North America, preferably including pre-launch and live-ops strategic planning

• Proven experience supporting Asian or global entertainment IPs in U.S. market entry, with emphasis on consumer insight-driven strategy development

• Deep understanding of North American player behavior, segmentation, and genre trends

• Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions

• Strong analytical and storytelling skills, able to connect data, creativity, and strategy

• Excellent cross-functional collaboration and communication abilities within a global organization

• Self-starter with a hands-on, adaptable mindset, comfortable working in a fast-moving and evolving environment