What are the responsibilities and job description for the Product Marketing Manager position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager in Canada.
This is an exciting opportunity for a strategic and hands-on Product Marketing Manager to help shape the positioning, messaging, and go-to-market strategy of a fast-growing AI-powered platform. In this role, you will be responsible for driving awareness, adoption, and revenue impact through compelling storytelling, data-driven insights, and high-impact marketing programs. You will work closely with Product, Sales, Marketing, and Customer Success teams to translate technical capabilities into clear customer value. The position blends strategic thinking with hands-on execution across launches, content, enablement, and demand generation. Ideal for a marketer who thrives in high-growth environments, this role offers the chance to influence global go-to-market strategy while working on cutting-edge AI solutions used across in-person and virtual experiences.
\n- Define product positioning, messaging frameworks, and ideal customer profiles (ICP) to support market differentiation and growth.
- Conduct market and competitive intelligence, including win/loss analysis, SWOT assessments, and industry research.
- Support expansion into new markets through customer interviews, research, and segmentation insights.
- Lead go-to-market strategy and execution for product launches, including naming, packaging, positioning, and launch planning.
- Develop sales and partner enablement materials such as battle cards, playbooks, training resources, and presentations.
- Create and manage content across multiple channels, including website copy, blog posts, eBooks, case studies, videos, and datasheets.
- Design and execute demand generation programs across email, webinars, paid media, social channels, PR, and events.
- Collaborate with digital marketing teams to optimize performance across SEO, paid search, and multi-channel campaigns.
- Support analyst relations activities, including briefings, inquiries, and market positioning discussions.
- Partner with cross-functional teams to ensure consistent messaging and alignment across all customer touchpoints.
- Continuously refine messaging and GTM strategies based on market feedback, performance data, and competitive trends.
Requirements:
- 3 years of experience in B2B product marketing within SaaS or AI-driven technology companies.
- Proven experience working in high-growth, startup, or early-stage environments is highly preferred.
- Strong track record of leading successful product launches and go-to-market strategies, including messaging, positioning, and packaging.
- Experience developing and executing digital marketing programs such as webinars, email campaigns, SEO, paid media, and social campaigns.
- Familiarity with marketing technology tools such as HubSpot, G2, 6sense, Demandbase, Google Analytics, Semrush, and AI tools like ChatGPT or similar platforms.
- Strong writing skills with experience creating high-quality marketing content, including blogs, case studies, ebooks, and product materials.
- Experience supporting analyst relations activities with firms such as Forrester and Gartner is an asset.
- Ability to develop compelling presentation content and represent the company in webinars or industry events.
- Hands-on experience with design and content tools such as Canva, video editing platforms, or similar creative software.
- Strong analytical mindset with the ability to connect marketing performance to business outcomes.
- Excellent communication skills with the ability to work effectively across product, sales, and marketing teams.
- Comfortable balancing strategic planning with hands-on execution in a fast-paced environment.
Benefits:
- Competitive compensation aligned with experience and market benchmarks.
- Fully remote work environment with flexibility across Canada and the United States.
- Opportunity to work on cutting-edge AI-powered technology with global impact.
- Exposure to fast-growing startup environment with strong career development potential.
- Collaborative and cross-functional team culture.
- Opportunity to shape global go-to-market strategy and product positioning.
- Access to modern marketing tools, AI-driven workflows, and advanced martech stack.
- Work on high-visibility product launches and strategic initiatives.
- Dynamic environment with strong emphasis on innovation, ownership, and impact.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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