Marketing Director (AI & GTM Systems)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Director (AI & GTM Systems) in Canada.

This is a high-impact leadership role at the intersection of marketing, data, and AI-driven go-to-market systems. You will be responsible for designing and scaling revenue-generating marketing engines rather than traditional lead generation functions. The role blends strategic marketing leadership with hands-on execution in automation and AI workflows. You will build and optimize full-funnel demand generation systems that directly contribute to pipeline and revenue. Working in a fast-paced, performance-oriented environment, you will collaborate closely with sales and GTM teams. This position is ideal for a builder who thrives on experimentation, systems thinking, and measurable business impact.

Accountabilities

• Own end-to-end demand generation strategy, focusing on pipeline creation across outbound, inbound, and brand channels, with direct accountability for MQLs, SQLs, and revenue contribution.
• Design and implement AI-driven marketing systems using tools such as Clay, Claude, and automation platforms (e.g., n8n) to build scalable, signal-based growth engines.
• Develop and execute performance marketing campaigns with clear attribution to revenue, continuously optimizing CAC, cost per MQL, and overall marketing efficiency.
• Build and maintain integrated GTM workflows leveraging CRM systems, enrichment tools, and automation layers to improve targeting, personalization, and conversion rates.
• Collaborate with sales and revenue teams to improve MQL-to-SQL conversion rates and ensure alignment across the full go-to-market motion.
• Manage marketing budgets with a strong focus on ROI, experimentation, and continuous performance improvement.
  
  

Requirements

• Proven experience in performance marketing, growth marketing, or demand generation roles with measurable impact on pipeline and revenue.
• Strong hands-on expertise with Clay (mandatory) and demonstrated experience using Claude for marketing automation, content generation, or GTM workflows (mandatory).
• Experience building or scaling automated marketing systems, preferably in B2B SaaS or outbound-driven environments.
• Solid understanding of CRM platforms, attribution models, and revenue-focused marketing analytics.
• Demonstrated ability to own budgets, optimize unit economics, and operate with a performance-first mindset.
• Nice to have: experience in startups or agencies, familiarity with tools like Smartlead, HeyReach, or n8n, and exposure to RevOps or GTM Engineering teams.
• Strong analytical thinking, execution speed, and a builder mentality with a passion for AI-driven systems.
  
  

Benefits

• Fully remote work setup, allowing flexibility from anywhere.
• Opportunity to work with fast-growing companies across SaaS, MarTech, and B2B sectors.
• Exposure to cutting-edge AI, automation, and GTM engineering practices.
• Collaborative environment with high-performing global talent networks.
• Ongoing support throughout the hiring and placement process.
• Career growth opportunities in advanced marketing and revenue operations domains.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.