What are the responsibilities and job description for the Digital Marketing Manager, China position at jll?
JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Overview: Are you digitally fit? The Digital Marketing Manager is an integral part of JLL’s Digital Marketing team and will assist the Director of Digital Marketing in driving efficiency and effectiveness across owned and earned digital channels, processes and platforms, working in close partnership with JLL China’s marketing team. Responsible for managing our corporate site (https://www.joneslanglasalle.com.cn) and executing internal and external campaigns, the individual will work collaboratively with members of the Marketing Team and across business lines to build support for key initiatives and deliver our digital marketing strategy. The ideal candidate will have experience with campaign management, landing page development, lead nurturing and email automation. He/she will be well-versed in the China digital marketing landscape,and be able to build fully integrated campaigns that leverage data from multiple sources to provide personalized client experiences and support demand generation efforts. Eligibility for this position will be considered subject to experience. Responsibilities: Manage, train, and guide lead management vendor to pre-qualify, record and report business inquiries from marketing channels. Develop and manage leads data reporting framework to regularly update business lines, marketers and relevant stakeholders and align with business goals. Collaborate with internal CRM platform Blossom product manager to maintain and improve the platform to improve the internal user experience. Data governance including but not to limited to data cleansing, data transparency, data tracking, data connectivity between different platforms and systems such as Eloqua, Blossom CRM, website, JINGDigital, H5, and miniprogram. Coordinate with global website teams and Marketing Services team on localisation efforts, content uploads and bug fixes, which is compliant with global website guidance. Work with local marketers to consult and build landing pages that optimizes content effectiveness and user experiences to drive desired business results including report downloads, public exposure and business inquiries. Work with content team to manage all social platforms from account setup, renewal, regular data reporting and brand message design. Understand and manage China specific Martech solutions such as SCRM tool JINGDigital and webinar tool PolyV. Leverage the tools to design digital journey, nurture leads and drive conversion. Manage China specific assets such as H5 and miniprogram. Build and develop a webinar standard operating mdel to standardize the process of livestream events to improve the team efficiency. Liase with global digital counterparts including marketing intelligence, data team, revenue operations, website team, website development team, and Marketing Services teams (based in India and Dalian). Assist relevant teams in building and executing digital marketing campaigns and programs (incl. campaign strategy, landing page and form creation, asset development, campaign automation, campaign execution, reporting and analytics, regional and global team communication) Involve key digital campaigns to advise on campaign strategies, mechanism with the applications of data analysis, martech solutions, and global insight. Work with Global Marketing Intelligence team to deliver insights on the website and key campaign metrics, and business outcomes to stakeholders and executives. Translate performance data into recommendations for the business lines to reach business goals. Collaborate with marketing, creative, product, and analytics teams to develop and refine content strategies based on objectives, audiences, buying stages, and cadence to improve outcomes Build and maintain audience segments across multiple platforms (website, JING, mini-program)Stay abreast of market trends and insights, and participate in knowledge-sharing to keep teams well-informed of the fast evolving digital landscape, new solutions, competitor behavior, and best practice around topics incl. China data privacy regulations Vendor management including Martech tool agency, Martech operation agency, concierge agency and digital agency, and related business processes Required Qualifications/Skills: Bachelor’s degree, or equivalent 2-5 years of relevant digital marketing and operations experience Fluent in English and Mandarin, both spoken and written Proficient with marketing automation and analytics programs, and other relevant tools incl.Eloqua, Adobe Analytics and BaiduTongji Practical knowledge of how to build and manage lead generation, nurture, lifecycle, and/or retention email campaigns, and required workflows Process-oriented and analytical approach to problem solving Self-motivated, highly driven, and fast learner Comfortable in a fast-paced environment with ability to manage multiple projects and meet critical deadlines concurrently; effective use of time management and prioritisation skills Good team player with excellent interpersonal, presentation and communication skills Location: On-site –Shanghai, China If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table! At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing. JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement and Supplemental Privacy Statement for Individuals in China. For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here. Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Activate your Personal Job Alerts now and receive opportunities as soon as they are advertised. If you're a current JLL employee, please apply using the Internal Career Site At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique. We help our people thrive, grow meaningful careers and find a place where they belong. Together, we strive to be exceptional and shape a better world. For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.