Content & Community Specialist

Job Description

Job Description:

We’re looking for a Content and Community Specialist to join our in-house marketing team at Jim Burke Ford Lincoln. This is a hands-on creative role focused primarily on the Ford and Lincoln brands, with opportunities to collaborate across other divisions. You’ll design marketing materials, create engaging content, and support events that connect people to our brands, while also assisting with various marketing requests that help keep projects moving. If you enjoy blending design, storytelling, and community engagement, and you’re comfortable jumping in wherever help is needed, this role is for you.

Key Responsibilities

• Design & Creative Production: Develop and produce marketing materials including graphics, flyers, digital assets, and other visuals that reflect brand standards and dealership initiatives.
• Social Media & Content Creation: Capture and post engaging content for Ford and Lincoln’s social platforms using photos, short videos, and stories that highlight our people, products, and community presence.
• Marketing Support: Partner with various departments to fulfill creative and marketing requests such as signage, promotional materials, apparel, and other projects that support day-to-day dealership operations.
• Event Support: Assist with planning, setup, and coverage for dealership and community events throughout the year.
• Collaboration: Work closely with other marketing team members to ensure consistent messaging and cross-brand cooperation.
• Brand Stewardship: Maintain brand consistency and professionalism across all creative work.
  
  

Qualifications

• 2–5 years of marketing, design, or creative production experience (automotive or retail industry experience a plus).
• Strong design skills; experience with Adobe Creative Suite preferred.
• Expert understanding of social media platforms and current content trends, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Experience capturing and editing photo/video content using smartphones or professional cameras; comfortable appearing on camera is a plus.
• Excellent written and verbal communication skills.
• Highly organized, adaptable, and comfortable managing multiple projects.
• Self-starter with a collaborative mindset and positive attitude.
• Comfortable working on a Mac OS platform.
• Bilingual in English and Spanish is a significant advantage.
• Website content management (WordPress, HTML, CSS) experience a plus.
• Campaign analytics experience a plus.
  
  

Company Description

Become a member of a winning team that offers growth opportunities, excellent earning potential, and leadership that fosters engaged team members. Jim Burke Ford Lincoln is one of the top five Ford dealers in California and a recipient of the Ford Motor Company President’s Award—the highest honor bestowed upon a dealership. The dealership corporation was founded in 1913 and is one of the oldest in the nation. With almost 300 employees, our vision of “Building lasting relationships” has become the cornerstone of everything we do.

We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this job application!

Benefits

• An AWESOME place to work!
• Medical Insurance
• Dental Insurance
• 401(K) Retirement Plan with 100% Match
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Company-Paid Life Insurance
• Generous Discounts on Sales/Service/Rental
• Voluntary Benefits
• Paid Training
  
  

Content & Community Specialist Work Schedule

Hours may be flexible during the week. Work required on-site in Bakersfield, CA with occasional evening and weekend events.