PR Vice President, Affiliate Marketing

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtually

About the Job:

The VP of Affiliate Marketing is responsible for launching and managing affiliate programs and relationships on behalf of our brands. They will have a holistic understanding of the affiliate program as a business, as well as a strong ability to mentor internal team members, empowering them to do their best work. This person will be tasked with framing client strategies based on performance metrics, implementing that strategy through affiliate partners, publishing partners, and creators, and dissecting campaigns using hard data and analysis. Amid rapid change, they can get the job done and push programs forward, managing stakeholder interests and expectations along the way.

If you’re a fit for this role, you should be able to give examples of the affiliate programs and teams you’ve managed and their impact on revenue. It is essential that these — and the affiliate marketing strategy behind them — be analytics-driven. You should also be able to discuss solutions for the unique challenges of negotiating with both internal and external stakeholders.

Position Reports to: Partner & Managing Director

Core Responsibilities:

Strategic Leadership

• Lead the strategy, implementation, and analytics for the agency’s affiliate and influencer marketing division.
• Forecast website traffic, sales results, creator performance, engagement, reach, content output, and affiliate revenue based on campaign strategy, creator/publisher mix, and associated budgets.

Media Expertise

• Nurture vital agency, affiliate partner, publisher, creator, and influencer relationships while interpreting performance data.
• Grow the network of affiliates, publishers, creators, and influencer partners across the division.
• Utilize and analyze technical data across third-party affiliate platforms, influencer platforms, commerce reporting, and campaign performance dashboards.

Client Leadership

• Oversee a divisional roster and drive client retention for approximately 15 clients
• Drive organic growth, maintaining a healthy and balanced portfolio
• Identify and evaluate KPIs to provide concrete recommendations to clients across investment, partner mix, publisher opportunities, creator strategy, content performance, paid amplification, and creative opportunities.
• Validate that affiliate and influencer efforts are achieving the necessary ROI and satisfying client objectives.
• Monitor sales and engagement from affiliate and influencer-driven channels to resolve campaign-related questions or concerns.

Team Management & Development

• Lead a cross-functional team across PR, digital, social, paid media, creative, and client services to build integrated programs that connect awareness, consideration, and measurable commerce impact.
• Mentor and empower internal team members, utilizing strong communication and negotiation skills to help them execute their best work.
• Champion AI-driven efficiencies across your division, identifying opportunities to use approved AI tools while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking

Business Growth

• Participate in agency new business efforts and support the drafting of strategic proposals.
• Identify expansion opportunities within existing accounts.

About You:

Ideal Profile

• Highly analytical leader who is comfortable using data to make decisions and set priorities
• Naturally proactive with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships across diverse internal and external networks
• Resourceful communicator with the ability to balance many priorities while maintaining a positive attitude

Qualifications

• Bachelor’s degree
• 10 years of affiliate, influencer, digital marketing, partnerships, or commerce marketing experience at a start-up, agency, DTC brand, publisher, or similar environment
• Background in affiliate marketing, influencer marketing, e-commerce, DTC, creator partnerships, or publishing
• Extensive knowledge of affiliate marketing, influencer marketing, creator partnerships, commerce content, and industry best practices
• Proficiency with 3rd party affiliate and influencer tools, such as Affluent, Impact, ShareASale, ShopMy, LTK, CreatorIQ, GRIN, Upfluence, or similar platforms
• Skilled writer and communicator, with the ability to translate performance data, campaign insights, and strategic recommendations into clear client-facing materials
• Proven experience leading supportive team management
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief, or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation additional paid caregiver leave
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
• Comprehensive health insurance for all employees, and a 401(k) matching plan for you to invest in your future
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
• Monthly stipend toward cell phone
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
• No waiting period for paid sick leave
• Generous bereavement leave policy, including pregnancy loss
• Agency-wide Mental Health Days
• Additional Mental Health paid time away for parents each week

Job Type:

• Full-Time

Job Location:

• Hybrid: 3 days remote 2 days in-office in New York, NY or Beverly Hills, CA; also open to remote

Contact: careers@jbc-pr.com

Pay is based on several factors, including market location and may vary depending on job-related knowledge, skills, and experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.