What are the responsibilities and job description for the Affiliate Marketing Manager position at JEBCommerce?
Overall Responsibility: To understand the goals, needs, obstacles, and opportunities for multiple affiliate programs, develop and execute strategies to achieve established goals as effectively and efficiently as possible.
Job Duties/Responsibilities
Performance Attributes
- JEBCommerce Vision and Values Ambassador – Support JEBCommerce Vision and Values through relationships with clients and in your affiliate program management.
- Industry Mastery – Demonstrate a comprehensive understanding of our space and other online marketing channels. Demonstrate ability to broaden your online marketing knowledge and ability to grow as an online marketer.
- Managing Change – Manage clients’ programs in the midst of constant change, while maintaining professionalism and a positive outlook.
- Develop new and innovative affiliate marketing strategies that align with our client’s goals.
- Demonstrate and act on a genuine curiosity for each client’s goals, obstacles, nuances, limitations, competitors, initiatives, and general and specific customer and business information. Always be learning about the client and how our services fit with their goals.
- Demonstrate ability to build strong partner relationships. Be relentless in the pursuit of improvement in client programs, company initiatives, professional development, and in the ways we live up to our stated values and standards.
- Demonstrate ability to execute JEBCommerce processes and systems.
- Always Be Learning – Whether that is leadership, training, relevant webinars, technical aptitude, skill development, general marketing principles and digital marketing.
- Networking – Consistently building your professional network both inside and outside the affiliate industry.
Account Management
- Strategic Planning – Develop comprehensive strategic plans for each client on a quarterly and annual basis utilizing the JEBCommerce quarterly planning process and plan template, ensuring that all challenges and obstacles are identified with a plan to overcome them and all optimization strategies outlined.
- Manage Expectations – Keep clients well informed of progress on their behalf, forecasted growth and production, and any potential issues, obstacles, challenges and opportunities in the future. Ensure that their expectations are in line with ours.
- Anticipate and Resolve Problems – Work to identify issues or problems in advance and ensure timely notification and resolution. As often as possible, identify and resolve issues before the client is aware.
- Client Communications – Provide frequent, detailed and professional communications to our clients following our established guidelines and processes.
- Account assessment – Be able to determine and know as much as possible about how the program is doing, how the client views the program, our performance, and how it is perceived internally.
Affiliate Program Management
- Revenue Goals – Work with clients to develop realistic and achievable revenue or lead goals (performance goals), determining the growth that is important to them to ensure proper strategies for growth can be implemented; execute strategies and processes to ensure those goals are met.
- Planning – Effectively develop and execute quarterly plans for all affiliate programs in your area of responsibility in order to ensure their success, meet recruiting and activation targets, and ensure proper strategy alignment.
- Day-to-day – Efficiently and effectively plan your own and your team’s activities on any given day, responding to client “fires” and inquiries same day, ensuring that action items are executed, frequently monitor progress, tracking, and activity of the clients’ programs.
- Affiliate Relationships – Develop, maintain and strengthen relationships with affiliates on behalf of clients.
- Recruiting, Activation, and Optimization – Actively pursue new affiliates, optimize current affiliates to ensure proper and comprehensive marketing on behalf of our clients and work with affiliate partners to maximize their sales/activity for our clients.
- Reporting & Insight – Create and distribute weekly, monthly, quarterly, and annual reports on time every time. Provide insight into successes, challenges, failures, top performers, and future opportunities. Identify trends and supply clients with our best guesses as to why their program performed the way it did and develop strategies to either take advantage of success or turn around lackluster performance.
Qualifications
- Minimum 1-2 years of affiliate marketing experience
- Strong understanding of affiliate marketing networks, such as Rakuten, Impact, CJ, LinkConnector, AvantLink, etc.
- Familiarity with industry partners/platforms/VIP publishers
- Experience managing multiple affiliate programs
- Ability and comfort in analyzing data and presenting recommendations
- Strong communication skills, both verbal and written
- Google Suite, Microsoft Suite, Slack, and Zoom experience a plus
Don’t have all the qualifications? Research shows women and people of color are less likely to apply for jobs if they don’t meet every single qualification. If you’re excited about this position but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. We’re dedicated to building a diverse and inclusive team, which is fundamental to innovation and growth. You might be the right person to help us succeed!
Benefits
- 100% remote position
- Fully covered Medical and Vision benefits Employee Assistance Plan
- Retirement Savings Plan with company match
- 10 Vacation days to start, plus Sick/Personal days
- 7 Paid Holidays
- Early Close on Fridays
- Laptop and equipment provided