Sales Manager - Marine and Powersports

PLEASE NOTE: This position is tentatively scheduled to begin in January 2027. We are currently accepting applications and building our candidate pool in preparation for the position’s anticipated start date. Please do not expect an immediate response or interview. Qualified applicants will be contacted as the hiring process moves forward closer to the anticipated start date.

Join a new and exciting dealership in Poynette, WI as you lead a high-performing marine and power sports sales team, driving revenue, optimizing inventory, and delivering exceptional customer experiences. Requires 3–5 years of sales leadership experience and CRM proficiency.

Essential Functions

• Collaborate with other Sales Managers to drive overall sales performance and ensure a seamless customer experience.
• Lead and oversee the sales team, ensuring exceptional customer experiences from initial greeting to closing the sale.
• Develop and implement strategic sales plans in collaboration with the General Manager to achieve and exceed sales goals.
• Monitor and optimize inventory daily to maintain the ideal stock mix for maximum turnover and profitability.
• Foster strong cross-departmental collaboration with F&I, Accounting, Operations, Service, and Parts to enhance the overall sales process.
• Track and manage all customer interactions, ensuring leads are properly logged and followed up using a CRM system.
• Coach and mentor sales associates, setting ambitious yet attainable sales targets and providing ongoing support.
• Uphold and enforce best practices in sales techniques, ensuring consistency and effectiveness across the team.
• Conduct engaging sales meetings and training sessions to enhance team performance.
• Ensure compliance with company policies and provide coaching and guidance to direct reports as needed.
• Perform timely performance evaluations, including new hire assessments and annual employee reviews.

Qualifications & Requirements

• 3–5 years of experience in marine or power sports vehicle sales required.
• Demonstrated success in meeting and exceeding sales targets.
• Exceptional customer service, negotiation, and closing skills.
• Highly motivated, goal-oriented, and a strong team leader.
• Excellent written and verbal communication skills.
• Proficient in CRM and inventory management software.
• High school diploma required; additional education or certifications are a plus.

Schedule

• Tuesday through Friday, 8:00AM-6:00PM
• Saturday, 8:00AM-3:00PM

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan

Education:

• High school or equivalent (Required)

Experience:

• Boat Sales: 4 years (Required)

Ability to Commute:

• Poynette, WI 53955 (Required)

Work Location: In person