Content and Social Lead (Social, Clinical & AI Content)

EMER is a luxury medical aesthetics and dermatology brand founded by globally recognized cosmetic dermatologist Dr. Jason Emer. Built at the intersection of clinical expertise and aesthetic artistry, EMER delivers transformational results across face, body, and skin.

Social media is a core growth engine of the business, driving trust, engagement, and patient acquisition through real, high-impact, clinically grounded content.

Position Summary

This role requires a highly creative, detail-driven content leader responsible for capturing, producing, and managing high-performing social-first content derived from real patient procedures and clinical moments.

The Content and Social Lead operates with a high degree of creative discretion, using independent judgment to execute and evolve EMER’s brand identity through visual storytelling, editing language, pacing, and content systems. Creative discretion in this role is not personal preference, it is the consistent application and advancement of brand standards across all outputs.

This role also owns content pipeline management, patient storytelling cadence, AI-enabled production workflows, and supports business growth through lead-driving content, community engagement, and patient experience alignment.

As performance and output scale, this role may expand into leadership responsibilities and oversight of additional content team members.

Essential Duties and Responsibilities

The employee’s creative discretion is used to execute, maintain, and evolve the EMER brand identity across all content.

• Interpret and apply brand standards across filming, editing, pacing, tone, music, graphics, and storytelling structure
• Independently generate content concepts, recurring formats, series, and campaign ideas that strengthen brand recognition and trust
• Make in-the-moment creative decisions during filming (angles, lighting, sequencing, capture prioritization) to maximize usable output
• Ensure consistency across platforms while adapting execution to platform-native formats (Instagram, TikTok, YouTube)
• Identify gaps in content strategy and proactively propose and execute new formats to expand brand equity

2) Content Capture, Filming & Clinical Integration (Execution Ownership Required)

This role is responsible for capturing high-quality, real-time content within a clinical environment.

• Film procedures, patient interactions, and doctor POV content using brand-aligned creative judgment
• Capture before/after transformations, educational moments, and in-procedure storytelling opportunities
• Coordinate with clinical staff to ensure filming aligns with patient care and does not disrupt operations
• Identify and capture high-value moments in real time without reliance on pre-defined briefs
• Maintain high daily output of usable content across procedures and patient interactions

3) Patient Content Cadence & Story Lifecycle Management (Cadence Ownership Required)

This role owns the continuity and completion of patient content stories.

• Build and manage structured content timelines including pre-procedure, day-of, post-op, and milestone follow-ups
• Follow up with patients to collect additional assets (videos, testimonials, check-ins) to complete story arcs
• Ensure before/after documentation is captured at appropriate intervals
• Maintain continuity across patient journeys to maximize storytelling impact and conversion potential

4) Editing, Packaging & Platform Execution (Quality Control Required)

• Edit content across formats including short-form (Reels, TikTok, Shorts) and long-form YouTube
• Apply strong hooks, pacing, captions, and visual storytelling techniques optimized for engagement
• Package content with clear narrative structure and platform-native formatting
• Ensure all content meets brand, quality, and compliance standards prior to publishing
• Adapt editing styles based on performance insights and platform trends

5) AI-Enabled Content Creation, Workflow Optimization & Automation (Required)

• Utilize AI tools to accelerate ideation, scripting, editing, voiceovers, and content repurposing
• Apply creative discretion to ensure all AI-assisted outputs remain aligned with brand standards
• Support batch production workflows, automation systems, and scheduling pipelines
• Build repeatable templates and systems that increase output without sacrificing quality
• Continuously explore and implement new AI tools to improve efficiency and creative output

6) Content Pipeline Management & Output Consistency (Operational Ownership Required)

• Maintain a consistent pipeline of ready-to-post content across platforms
• Track content from capture through editing, approval, and scheduling
• Ensure deadlines are met and posting cadence remains consistent
• Collaborate with marketing and social teams to align on priorities, campaigns, and timing

7) Community Management, DMs & Brand Voice Execution (Monitoring Required)

• Monitor DMs, comments, and platform inboxes in a timely manner
• Respond using a consistent, high-touch, concierge-level brand voice
• Route clinical or sensitive inquiries to appropriate team members
• Maintain professionalism and brand alignment in all public-facing communication

8) Lead Nurturing & Conversion Support (Business Growth)

• Engage with inbound leads from social platforms to support conversion into consultations
• Maintain momentum with timely, thoughtful follow-up communication
• Gather and route lead information into internal systems (CRM or tracking tools)
• Escalate clinical questions while preserving patient trust and experience

9) Patient Experience Support & In-Clinic Assistance (Operational Support)

After training and familiarity with procedures, this role may support clinic operations:

• Assist with patient consent processes per SOP (escalating clinical questions appropriately)
• Support pre-procedure preparation (including numbing cream application per protocol)
• Capture pre-procedure and documentation photos as required
• Provide front desk support when needed (check-in, greeting, maintaining premium experience)
• Assist with room turnover and maintaining clinic readiness when necessary

10) Performance & Success Metrics (Accountability Required)

Success in this role is defined by both creative output and business impact:

• High volume of high-quality, usable content captured daily
• Strong engagement performance across platforms
• Consistent content pipeline with minimal gaps
• Effective use of AI tools to increase speed and output
• Completion of patient story arcs and before/after documentation
• Contribution to inbound lead generation and patient interest

11) Growth Path: Leadership & Team Expansion

• As performance scales, this role may expand to include training and supervising additional content team members
• Support development of internal content systems and best practices
• Maintain brand consistency across team output as responsibilities grow

Daily Responsibilities may include:

• Capture patient content in-clinic across procedures and interactions
• Execute filming aligned with brand and clinical flow
• Edit and prepare content for review and scheduling
• Maintain and update content pipeline tracking
• Follow up on patient content needs and story completion
• Monitor and respond to DMs, comments, and inquiries
• Collaborate with marketing/social team on priorities and content direction
• Execute AI-assisted workflows and content production systems
• Support clinic operations when scheduled or required

Qualifications & Requirements

• 4–6 years of experience in content production, social media, or video editing
• Strong proficiency in editing tools (CapCut, Premiere Pro, or similar)
• Experience with AI tools (Midjourney, Runway, ElevenLabs, Canva AI, or similar)
• Strong understanding of TikTok, Instagram, and YouTube content formats
• Ability to identify compelling moments, hooks, and narratives quickly
• Comfortable working in a fast-paced, high-output clinical environment
• Strong organizational skills and attention to detail
• Excellent communication and interpersonal skills in a patient-facing setting
• Experience in aesthetics, beauty, wellness, or medical content preferred

Work Environment & Content Exposure

This role requires daily work within a clinical setting and regular exposure to medical procedures, including surgical and treatment-based content.

Candidates must be comfortable capturing and working with this content in a professional, respectful, and compliant manner.

Why This Role Matters

This role sits at the center of EMER’s growth engine. The ability to consistently capture, produce, and distribute high-quality, real patient content—enhanced by AI and executed with strong creative judgment—directly impacts brand trust, engagement, and inbound patient demand.