Social Content Lead

About IW Group

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.

IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.

The Role

We are seeking a Social Content Lead to join our growing social team, someone who will champion social-first content that elevates the agency’s creative portfolio and inspires client-winning work.

The Social Content Lead is a dynamic and creative storyteller who lives and breathes social. In this role, you’ll work across key clients spanning luxury, spirits, and healthcare, driving brand relevance across social platforms. You’ll operate at the intersection of culture and content, pushing innovation within the social landscape.

Reporting to the Strategy Director, you will partner closely with Strategy, Creative, Media, and Influencer teams to translate client objectives into compelling social content. You keep a pulse on consumer trends and speak the language of the internet. You know how to remix trends in ways that feel authentic to a brand, bringing fresh ideas that stand out in a crowded field and you’re equally comfortable executing them.

You clearly articulate ideas on the ground, drive creative direction, and capture best-in-class social content through edit and final delivery.

What You’ll Do

• Lead the development of performance-driven creative across organic and paid media channels from concepting and capturing to editing and delivery
• Develop platform-native creative strategies that reflect how audiences behave differently across TikTok, Reels, Shorts, and YouTube
• Maintain an expert understanding of Meta, TikTok, YouTube, and emerging platforms, tailoring creative for each
• Collaborate with Creative, Strategy, and Influencer teams to produce thumb-stopping content aligned with brand strategies and campaign concepts
• Support broader campaign objectives with social amplification of experiential activations 
• Proactively identify trends, monitor brand and competitive content, track hashtags, and stay ahead of cultural shifts to spark ideas that resonate with target audiences
• Manage content shoots and creative direction of all social deliverables on site, including use of production equipment (e.g., ring lights, tripods, backdrops)
• Manage social content production budgets and timelines to ensure efficient delivery
• Produce content leveraging video and creative editing tools (e.g., CapCut, Adobe Premiere, Photoshop, Canva)
• Exhibit a strong aesthetic sense and adapt ideas to align with brand personality, look and feel, and tone
• Own social ideas and successfully sell them through to clients and external brand stakeholders

How You’ll Spend Your Time

• 50% Creative Ideation
• 25% Production & Execution
• 25% Client & Team Collaboration

What You’ll Bring

Education and Experience

• Bachelor's degree in marketing or related field
• 3 years of experience in a creator/influencer, brand content, or creative strategy role (in-house or agency)
• A portfolio or active feed showcasing high-performing, trend-driven creative work
• Ability to use insights and data to inform content ideation and planning
• Expert understanding of major social platforms, their formats, and features
• Strong video editing and graphic design skills
• Ability to leverage AI tools for efficiency and creative ideation where appropriate
• Excellent verbal and written communication skills to clearly articulate creative direction and workflows
• Strong time management and multitasking capabilities 

Who You Are

Benefits and Perks:

Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.

Company Culture

• Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
• Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences. 
• Explorers: Curiosity fuels our work. Whether it’s testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.

The Hybrid Work Model

• Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
• Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
• Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends. 
• Travel and Events: This role will involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.

Physical Requirements

• Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
• Vision abilities required include close vision.

NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.