Global Social Content & Creative Lead

About Cooler Master

At Cooler Master, we don't just manufacture hardware; we build the backbone of the future. Cooler Master is a global technology brand driven by design, performance, and community. For over three decades, we've empowered builders, gamers, and creators around the world to shape their own experiences. Today, we're evolving beyond components—creating ecosystems and stories that connect innovation to culture.

We are building a next-generation global social media team—one that acts fast, creates bold content, and sets the tone for how tech connects with people. If you live and breathe content, creativity, and cultural relevance, this is your stage.

Position Overview

As the Global Social Content & Creative Lead, you will serve as the strategic architect of Cooler Master’s digital storytelling. This role bridges the gap between Product Marketing Go-To-Market (GTM) strategies and premium, visually arresting digital content. Covering both our CMT (Retail - 80%) and CMC (B2B - 20%) divisions, you will define the visual language and campaign pillars for global product launches.

You will not act as a daily video editor; instead, you will serve as a digital creative director. You will closely manage our internal creative studio to produce high-end, "engineering-first" content.

Key Responsibilities

Content Strategy & PMM Integration

• Lead the global social content calendar—defining creative themes, story arcs, and campaign pillars across key platforms (Instagram, TikTok, YouTube, X, LinkedIn).
• Serve as the primary social counterpart to Global Product Marketing Managers, embedding social-first hooks into GTM plans months before a product launches.
• Ensure brand voice consistency across global markets while allowing regional flexibility.
• Develop distinct, tailored narrative strategies for both the 80% consumer enthusiast (CMT) market and the 20% enterprise/corporate (CMC) market.

Creative Direction & Internal Studio Management

• Champion an "engineering-first" visual standard (similar to premium consumer electronics brands) that translates complex tech into beautiful, digestible social assets.
• Develop and oversee the creation of social-first content: videos, shorts, reels, product showcases, and hero visuals.
• Write meticulous creative briefs and direct the internal creative studio to execute 3D renders, exploded views, and technical animations.
• Maintain rigorous quality control, ensuring all visual claims and engineering specifications are accurately represented.

Cross-Functional Collaboration

• Partner with the Global Performance Manager to align content releases with algorithm trends, B2B data tracking, and paid strategies.
• Collaborate with the Social Content Delivery Specialist to ensure assets from the internal studio meet platform specifications and hit publishing deadlines.
• Collaborate with PR, Product, and Creative teams to integrate launches, brand campaigns, and community initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 6 years of experience in social media content, digital storytelling, or creative direction—preferably with global or tech/gaming brands.
• Proven success developing cross-platform social campaigns that drive engagement and growth.
• Deep familiarity with platform trends, editing tools, and social storytelling techniques.
• Strong visual and creative instincts; capable of producing or directing video and multimedia content.
• Demonstrated ability to write clear, actionable creative briefs for internal studios or 3D/CGI artists.
• Passion for technology, gaming, and content innovation.

Personal Attributes

• Storyteller with a sharp sense of cultural timing and relevance.
• Agile and hands-on—thrives in fast-paced, creative environments.
• Confident decision-maker who balances art and data.
• Collaborative, open-minded, and curious.