What are the responsibilities and job description for the Social Media & Digital Marketing Intern position at James S Brady Therapeutic Riding?
About Brady
Our Mission: To bring strength and healing to children with special needs and the San Francisco community through the love and care of horses; to encourage young people in compassion and leadership through volunteerism. James S Brady Therapeutic Riding is a not-for-profit organization that is staffed by volunteers and funded through private donations.
Overview
- Location: San Francisco, CA (hybrid – remote with on-site visits to the Brady barn at the SF Zoo)
- Type: Part-time Unpaid Internship - academic credit only (1 semester, potential renewal for 2nd semester)
- Reports to: Director of Digital Strategy
We’re seeking a creative and motivated Social Media & Digital Marketing Intern to help us grow our online presence. This is a hands-on opportunity to gain real-world experience in nonprofit marketing, storytelling, and digital strategy—while making a difference in the community.
You’ll work closely with the Director of Digital Strategy to:
- Establish the marketing and branding pillars on which the content plan is built
- Develop and implement a semester-long social media content plan to grow our reach
- Create engaging posts, stories, and videos for multiple platforms
- Research tools and strategies to make our small nonprofit more efficient online
Key Responsibilities
- Work with the Director of Digital Strategy to define marketing and branding pillars for Brady’s online presence
- Collaborate with the Director of Digital Strategy to design a semester-long content calendar and style guide
- Write clear, compelling copy tailored to each platform
- Design eye-catching graphics (Canva, Adobe Suite, or similar tools)
- Visit the Brady barn regularly to capture photos, video footage, and short interviews with leadership, volunteers, and client families
- Edit short-form video content for Instagram and TikTok; edit long-form video for YouTube and website (basic editing skills required, advanced skills a plus)
- Research social media scheduling tools suitable for a small nonprofit with a limited budget
- Monitor social media accounts, track engagement, and suggest new strategies to grow audience reach
- Assist with analytics and reporting to evaluate content performance
Ideal Qualifications
- Current undergraduate student (Marketing, Communications, Digital Media, or related field)
- Strong writing and storytelling skills with an eye for detail
- Familiarity with Facebook, Instagram, TikTok, LinkedIn, and YouTube best practices
- Basic graphic design skills (Canva, etc.)
- Basic video editing skills (CapCut, iMovie, or similar)
- Comfortable photographing and filming people, animals, and events
- Ability to work independently, meet deadlines, and bring creative ideas to the table
- Enthusiasm for nonprofits, community service, or equine-assisted activities
- Computer and internet access required
Commitment & CompensationCommitment:
- 8–10 hours per week, for 1 academic semester (with potential renewal for a 2nd semester)
Compensation:
- Unpaid internship (eligible for academic credit if approved by your school)
Perks:
- Potential for glowing letters of recommendations and referrals, and support in your career next-steps
- Brady swag
Learning Outcomes:
- Hands-on experience in developing marketing and branding pillars and building a digital strategy around them
- Exposure to nonprofit leadership and strategic planning
- Resume and portfolio-worthy projects in social media, content creation, and branding
- Profile on Brady’s Team page
- Chance to contribute to meaningful nonprofit work
- Exposure to working with and around horses, the special needs community, and mindfulness practices