What are the responsibilities and job description for the Director of Community Relations position at James L. West Center for Dementia Care?
The James L. West Center for Dementia Care is seeking an experienced Director of Community Relations to lead our private pay sales and outreach efforts in Fort Worth.
This role is responsible for generating qualified leads, building strong referral relationships, and guiding prospective residents and families through the decision-making process. The Director of Community Relations plays a key role in driving census growth while delivering high-quality, relationship-centered experience.
The James L. West Center for Dementia Care is a nationally recognized leader in providing specialized care for people living with dementia. We are committed to delivering compassionate, person-centered care and supporting families with dignity and respect.
We are recognized as a Great Place to Work 2 years in a row.
Responsibilities
Sales and Admissions Support
- Respond to all inquiries (phone, walk-in, referral, and online) in a timely and professional manner
- Develop and manage a pipeline of prospective residents using a CRM system
- Conduct community tours, home visits, and follow-up with prospective residents and families
- Track leads, waitlists, and conversion metrics
- Meet or exceed census and revenue goals
Business Development and Outreach
- Build and maintain relationships with our top referral partners
- Attend networking events and represent the organization in the community
- Facilitate new referral and business opportunities
- Stay informed on local market trends and competitors
Marketing and Events
- Partner with marketing and leadership to implement sales and marketing plans
- Partner with our internal team for educational seminars, family events, and community outreach programs
- Support brand awareness and community engagement efforts
Collaboration
- Work closely with the Director of Admissions and Family Experience to ensure a smooth transition for new residents
- Partner with clinical and operations teams to support move-in planning and resident needs
- Participate in regular sales, census, and leadership meetings
Compensation and Benefits
- Competitive base salary plus commission/bonus structure
- Health, dental, and vision insurance
- Paid time off
- Supportive, team-oriented work environment
Qualifications
- Bachelor’s degree required
- 5 years of experience in senior living sales, healthcare sales, or related field
- Proven track record of meeting sales or census goals
- Strong communication, relationship-building, and presentation skills
- Experience using CRM systems (Welcome Home or similar preferred)
- Self-motivated with strong organizational skills
Requirements
- Ability to travel locally for outreach and meetings
- Availability for occasional evenings and weekends
- Valid driver’s license & auto insurance