Brand Content and Social Media Manager - Independent Contractor

Brand Content & Social Media Manager

Independent Contractor | Flexible Schedule | Phoenix, AZ

Compensation: $2,000–$3,000 per month, depending on experience and agreed scope of services.

About Jala

Jala is a yoga-inspired brand for original souls. We're a female-founded, family-operated apparel brand creating timeless, comfortable pieces that are ethically made in Southern California and hand dyed in small batches at our Phoenix dye studio.

Every Jala purchase also helps support Yoga Gives Back and their mission to empower women and children through education and opportunity.

We're looking for a creative, social-media-obsessed Brand Content & Social Media Manager to partner with Jala as an independent contractor and help grow our online community, expand our brand presence, and bring the Jala story to life through engaging content.

This is a collaborative, hands-on creative opportunity for someone who understands what performs on social media and genuinely loves making content. You'll help bring existing ideas to life while also researching trends, developing concepts of your own, creating and editing content, reviewing performance, and bringing fresh ideas and insights to our marketing discussions.

This is a flexible independent contractor engagement that is primarily remote, but you must be based in the Phoenix area and available for mutually scheduled content days, product launches, photo shoots, behind-the-scenes filming, and occasional meetings at our Phoenix showroom and dye studio.

We're looking for someone who can work independently, take ownership of their work, and become a trusted long-term creative partner to Jala.

What You'll Do

• Work collaboratively with our team to develop and execute social media content and strategy focused on brand growth, engagement, community, and storytelling.
• Provide ongoing social media management and content creation services for Jala's Instagram account, while developing and implementing strategies to grow our presence on TikTok, Pinterest, Facebook, and emerging social platforms.
• Plan, organize, and schedule content around campaigns, launches, and ongoing brand storytelling.
• Create, film, and edit engaging short-form content including Reels, TikToks, product videos, founder content, behind-the-scenes moments, customer stories, lifestyle content, launches, and UGC.
• Create and edit Reels using Instagram Edits, with a strong understanding of hooks, pacing, text, audio, transitions, and current editing styles.
• Participate in mutually scheduled content days, product launches, and photo shoots to capture authentic content for social media.
• Stay closely connected to Instagram and TikTok trends, trending audio, emerging formats, platform updates, and new creative opportunities.
• Identify trends and content opportunities relevant to Jala and bring ideas for how we can interpret them in a way that feels authentic to our brand.
• Regularly review Instagram Insights and social media analytics to understand what's performing and why.
• Track key metrics including reach, engagement, watch time, retention, shares, saves, follower growth, and other performance indicators.
• Organize and present social media performance, key learnings, trends, and recommendations to help guide future content decisions.
• Test new hooks, formats, concepts, and creative approaches and use performance data to help determine what we should create and test next.
• Write captions that reflect Jala's authentic voice and build meaningful connections with our community.
• Provide community engagement and audience interaction services, including responding to comments and messages in accordance with Jala's brand guidelines and agreed scope of services.
• Develop and support Jala's UGC program, including identifying potential creators, coordinating collaborations, and cultivating relationships that support brand growth.
• Assist with influencer, affiliate, and brand partnership outreach.
• Help launch and grow live shopping through Instagram Live, TikTok Live, Whatnot, and other platforms.
• Create organic content that can also support paid Meta advertising.
• Use AI tools such as ChatGPT and/or Claude for brainstorming, research, content ideation, hooks, creative concepts, trend exploration, and improving workflow efficiency.
• Collaborate with our team on campaigns, launches, creative ideas, and new opportunities for growth.

Who You Are

• You're an independent creative or social media professional based in the Phoenix area.
• You have experience managing or creating social media content for a lifestyle, fashion, wellness, beauty, or apparel brand.
• You have a strong eye for photography, videography, aesthetics, and visual storytelling.
• You're confident filming and editing engaging short-form video content from concept through finished Reel.
• You have hands-on experience using Instagram Edits and understand how to create polished, engaging Reels.
• You're comfortable using Canva to create branded Stories, carousels, graphics, and other social content.
• You're comfortable using ChatGPT, Claude, or other AI tools as part of your creative and marketing workflow.
• You understand Instagram Insights and social analytics and can turn performance data into clear, useful takeaways and recommendations.
• You live and breathe social media. You stay on top of platform updates, trends, trending audio, new features, creators, and evolving content styles.
• You understand that great social content isn't just about looking beautiful. You understand hooks, storytelling, pacing, retention, and what makes someone stop, watch, save, share, or engage.
• You have experience using Meta Business Suite, Metricool, or similar social media management and analytics platforms.
• You have experience working with UGC creators, influencers, affiliates, or brand ambassadors.
• You communicate professionally with creators, partners, and online communities.
• You enjoy collaborating, exchanging ideas, receiving creative direction, and contributing your own perspective.
• You can take an idea and run with it while also bringing fresh concepts and opportunities to the table.
• You're organized, proactive, dependable, and comfortable independently managing your responsibilities and deliverables.
• You love testing new ideas and staying ahead of trends.
• You're excited about developing a long-term creative partnership with Jala.

Tools & Platforms

We're especially interested in candidates who are already comfortable working with:

• Instagram, including Reels, Stories, carousels, Insights, analytics, trends, and platform features
• Instagram Edits
• Canva
• ChatGPT and/or Claude
• CapCut or similar video editing tools
• Meta Business Suite
• Metricool or similar scheduling and analytics platforms
• TikTok
• Pinterest

Experience with Adobe Creative Suite or other photo and video editing tools is a plus.

Bonus Points If...

• You love yoga, wellness, fashion, or an active lifestyle.
• You enjoy being behind the camera just as much as being in front of it.
• You have an eye for aesthetics, storytelling, and beautiful visuals.
• You've created content for fashion, apparel, beauty, wellness, or lifestyle brands.
• You have experience creating authentic UGC, product videos, behind-the-scenes content, and lifestyle storytelling.
• You've worked with influencers, creators, affiliates, or brand ambassadors.
• You have experience hosting Instagram Live, TikTok Live, Whatnot, or other live shopping events.
• You're excited to spend time in our Phoenix showroom and dye studio creating behind-the-scenes content.
• You're always thinking, "This would make a great Reel."

Why Partner With Jala?

You'll have the opportunity to partner with a small, passionate brand where your ideas and creativity genuinely matter.

This isn't an engagement where you'll simply be handed a calendar and asked to schedule posts. We're looking for someone who wants to understand the brand, contribute ideas, collaborate with us, experiment creatively, learn from the results, and help shape how Jala shows up online.

You'll have the freedom to bring your own perspective, creative approach, and expertise while also building on what's already working for an established brand.

We're looking for a long-term creative partner who can take ownership of their work and make a meaningful impact as Jala continues to expand.

Independent Contractor Relationship

This is an independent contractor opportunity, not an employee position. The contractor will generally determine when, where, and how services are performed, subject to mutually agreed-upon projects, deliverables, deadlines, Jala's brand guidelines, and scheduled events or content sessions requiring in-person participation.

There are no set weekly working hours. Compensation is based on the agreed scope of services and deliverables rather than hours worked.

The contractor is expected to provide their own computer, phone, and ordinary equipment and software necessary to perform their services. Contractors may provide services to other clients and are responsible for their own business expenses, taxes, insurance, and other obligations associated with operating as an independent contractor.

Specific scope of services, deliverables, compensation, and other terms will be established in an independent contractor agreement.

To Apply

Please submit:

• Your resume or professional background.
• Links to social media accounts you've managed or helped create content for.
• Examples of Reels and short-form video content you've created.
• Examples of photo, graphic, or social content you've created.
• Your portfolio, website, or social channels, if applicable.
• A 1-to-2-minute introduction video sharing why you're excited about Jala and why you think we'd be a great fit to work together.

Don't worry about making the introduction video perfect. We simply want to get to know you.

We'd especially love to see examples that demonstrate your ability to create engaging social content, understand trends while maintaining a brand's identity, and turn an idea into a finished Reel.

We look forward to hearing from you!

Pay: $2,000.00 - $3,000.00 per month

Work Location: Hybrid remote in Phoenix, AZ 85013

Salary : $2,000 - $3,000