Account Executive, Media Relations Specialist

Jaine PR is a boutique communications agency specializing in food, beverage, and consumer packaged goods brands. We help our clients build buzz, earn press, and connect with the audiences that matter most. We're looking for a Account Executive, Media Relations Specialist to support account management, media relations and communications efforts across our growing client roster.

About the Role

Jaine PR is seeking a proactive, detail-oriented Account Executive, Media Relations Specialist to support day-to-day media relations and communications execution for our food, beverage, and CPG clients. This role is ideal for someone early in their PR career who's eager to build hands-on agency experience, sharpen their media relationships, and contribute fresh ideas to client campaigns.

Responsibilities

Media Relations and Outreach

• Research, build, and maintain relationships with food, beverage, and lifestyle media, substackers, and influencers to secure coverage for clients.
• Draft and send media pitches tailored to client products, launches, and brand stories.
• Track media coverage and compile coverage reports for clients.
• Monitor food/beverage/CPG industry trends and competitor activity to inform pitch angles and outreach strategy.

Content Creation and Editing

• Draft, edit, and proofread pitches, press releases, media alerts, and other client-facing materials.
• Help maintain media lists, press kits, and product information sheets.
• Ensure all content reflects each client's brand voice and resonates with target audiences.

Client Communications and Program Support

• Support execution of PR programs for multiple clients, including product launches, sampling opportunities, and seasonal campaigns.
• Assist with coordinating media samples, gifting, and event-related logistics as needed.
• Help prepare materials for client meetings and calls.

Project Management

• Manage multiple client deadlines simultaneously, ensuring timely, high-quality deliverables.
• Stay organized across pitch trackers, coverage logs, and outreach calendars.

Collaboration and Professional Growth

• Participate in client and internal meetings, taking detailed notes and recaps.
• Bring fresh pitch ideas and media contacts to the table.
• Stay current on food, beverage, and CPG media trends, influencer landscape, and best practices.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field (or equivalent experience).
• 2-4 years of PR experience, ideally with exposure to food, beverage, or CPG clients (agency experience a plus).
• Strong writing skills, with the ability to craft compelling, on-brand pitches and materials.
• Existing or developing relationships with food/beverage media, bloggers, and influencers is a plus.
• Highly organized and detail-oriented, with the ability to juggle multiple clients and deadlines.
• Familiarity with media databases, coverage tracking tools, and social platforms.
• Interest in the food, beverage, and CPG space.

Details

• Hybrid or remote flexibility.