Head of Growth

Please apply through the following link. We will not be reviewing LinkedIn applications.

You must go through this link: https://apply.workable.com/eatjacob/

Be sure to read through the entire page and application thoroughly. We look forward to hearing from you.

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Description

As Jacob's Head of Growth, your mission is to architect and lead the digital growth engine powering Jacob’s profitable growth while expanding our cultural footprint in clean eating and high-performance living. You will build the digital machine that makes Jacob a household name. This is a high-impact, high-energy role at the forefront of performance, digital storytelling, and cultural relevance.

While your actual responsibilities will be vast, and rapidly evolving as our business does, here is a high-level outline of your responsibilities:

• Own all paid acquisition channels (Meta, Google, Amazon, TikTok, affiliate) with full accountability for CAC, ROAS, and new customer growth.
• Lead and scale a team of internal and external media buyers, ensuring campaigns launch on time and meet performance targets.
• Design and implement creative testing frameworks that rapidly validate new hooks, formats, UGC, and influencer content across platforms.
• Integrate influencer and affiliate programs into paid acquisition strategy to maximize reach, social proof, and content leverage.
• Drive funnel optimization through landing page testing, CRO strategy, and A/B experimentation to boost conversion rates and AOV.
• Forecast growth and plan media budgets in partnership with Finance and Ops, aligning spend with revenue targets, contribution margin, and inventory constraints.
• Build performance dashboards and feedback loops to drive daily optimization, inform strategic bets, and uncover growth opportunities across the funnel.

Requirements

• 5 years of experience in supply chain or operations at a CPG company, with at least 1 year in a leadership or ownership role. (we are looking for someone who has previously done this in a similar/adjacent category)
• Full-stack paid media fluency across Meta, Google, Amazon, TikTok, and affiliate, with a track record of profitably scaling acquisition spend while managing CAC, ROAS, and LTV.
• Strong financial literacy with experience building growth forecasts, managing P&Ls, and partnering with Finance/Ops to tie spend to contribution margin and cash flow constraints.
• Advanced analytical skills: can pull and interpret data, build dashboards, and apply cohort, payback, and incrementality insights to strategic decisions.
• Proven team builder and manager: experienced in managing internal hires and external vendors, setting KPIs, and creating systems that scale.
• Experience building and implementing SOPs and introducing operational discipline to early-stage orgs.
• Please write “34” at the top of your cover letter.
• Creative performance mindset: understands UGC, hooks, editing frameworks, and how content drives conversion; able to brief and iterate rapidly with content and brand teams.

Personal Attributes

• Set ambitious goals and consistently beat them.
• You have a habit of winning. You are competitive.
• Default to action. Get things done quickly.
• Energized by fast, unstructured environments with full freedom to build.
• Operate with accountability (you don’t wait to be told).
• Think in systems, highly organized (even in chaos), and detail-oriented.
• Obsess over clarity (of goals, data, and communication).
• Take action quickly, learn fast, and iterate without ego.
• Speak directly, receive feedback openly, and pursue truth over politics (no right or wrong, only what's best for the business).
• Love the grind of building something meaningful and category-defining.
• Care deeply about health, performance, and helping others feel better.

Benefits

• Full-time, in-office position (5 days per week) based in New York City.
• Cash compensation: $145,00 - 195,000.
• Company equity opportunity.