Senior Content Marketing Specialist

This is a hands-on, individual-contributor role for an exceptional writer and storyteller who is comfortable owning projects end-to-end — from research and drafting, through publishing, and measuring cross-channel performance and impact. The ideal candidate brings a blend of demonstrated experience in messaging, brand consistency, and cross-channel writing; a data-informed mindset focused on performance and KPIs; strong editorial project and workflow management skills; and the ability to collaborate effectively across the enterprise in support of the evolving needs of Jackson Healthcare and its family of companies.

Day to day, the Senior Content Marketing Specialist will write, edit, and optimize blog posts, articles, bylines, and other long-form content; create video storyboards and scripts; and develop, publish, and manage written and multi-media content across various channels. The role will conceive fresh story ideas and maintain an editorial content calendar that keeps content timely, relevant, and aligned with audience needs, industry trends, and business priorities.

ESSENTIAL RESPONSIBILITIES

• Research, write, and edit high-quality blog posts, articles, and other web copy for external audiences, translating complex topics into clear, compelling messaging and ensuring every piece of content is well-researched, accurate and aligned with brand standards.
• Conceive original story ideas and contribute to content strategy and topic planning by researching audiences, industry topics and trends, and keyword opportunities; and own the resulting editorial calendar — coordinating priorities, deadlines and approvals across marketing, subject-matter experts and brand stakeholders to ensure relevant and timely deliverables.
• Optimize existing content for multiple channels and audiences — turning blog posts and articles into social, email and other digital assets to extend reach and maximize core deliverables.
• Develop scripts and storyboards for video content.
• Collaborate with team to produce compelling content for corporate identity materials.
• Create, execute and monitor SEO, AEO and GEO tactics to increase visibility and organic growth across search engines, answer engines and generative AI tools.
• Leverage analytics tools to monitor content performance; analyze engagement metrics; report results to stakeholders; and provide recommendations to enhance reach and effectiveness, and inform content strategy and editorial decisions.
• Manage day-to-day content across multiple websites within the CMS — publishing, formatting and maintaining pages, visuals, and multimedia assets, including creating basic graphics — and partnering with the team on page builds, site structure and information architecture.
• Support social strategy and tactics, including contributing content for organic and paid social campaigns.
• Maintain and enforce brand voice, style guidelines and editorial standards across content deliverables.

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

REQUIRED

• A BS/BA in Journalism, Communications, Marketing, or a related field
• 6-8 years of professional writing experience (content marketing, copywriting, corporate communications, or similar)
• Strong portfolio of writing samples
• Proficiency in CMS platforms and analytics tools
• Strong knowledge and application of SEO, AEO and GEO best practices

PREFERRED

• Corporate and agency work experience
• Working knowledge of paid social advertising platforms (e.g., LinkedIn Campaign Manager) and marketing automation platforms
• Experience with design tools (e.g., Canva, Adobe Creative Suite)

KNOWLEDGE, SKILLS, AND ABILITIES

• Exceptional written and verbal communication skills, with a strong command of storytelling across multiple platforms and channels.
• Proven ability to execute on-time, high-quality content deliverables while managing multiple priorities, timelines and stakeholders.
• Strong organizational skills with attention to detail and the ability to proactively anticipate needs.
• Ability to collaborate cross-functionally with marketing, web/digital, and business stakeholders, as well as subject matter experts, across the Jackson Healthcare family of companies.
• Team player with a customer-centric approach and a track record of reliability and follow-through.
• Comfortable working in a fast-paced, evolving environment.
• Ability to shift focus as business needs evolve.
• A natural curiosity around performance and metrics, and a drive to test, measure, analyze and optimize content for search engines, answer engines and readers alike.
• A curiosity and interest in keeping abreast of emerging technologies and creative strategies to stay on the forefront of the role and content marketing space.
• A deep commitment to Jackson Healthcare's mission and core values and a commitment to serving others.

TRAVEL REQUIREMENTS & WORKING CONDITIONS

• Up to 5% travel may be required for system implementation projects, training, or team meetings.
• This position operates in a typical hybrid or office environment.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit for extended periods; frequently required to use hands and fingers to operate a computer keyboard, mouse, and other office equipment; and regularly required to talk and hear to communicate with colleagues in person, by phone, and by video conference. The employee is occasionally required to stand and walk.
• The employee may occasionally lift and/or move up to 10 – 15 pounds.