What are the responsibilities and job description for the Sr. Content Marketing Specialist (Copywriter) position at J.B. Hunt?
Job Title:
Sr. Content Marketing Specialist (Copywriter)Department:
Creative & DesignCountry:
United States of AmericaState/Province:
ArkansasCity:
LowellFull/Part Time:
Full timeJob Summary:
Under general supervision, this position supports marketing initiatives through copy development and strategy. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing written content for websites, email and other marketing and sales collateral.Job Description:
Key Responsibilities:
- Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar
- Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
- Research facts to ensure accuracy and eliminate errors and misstatements
- Review all marketing materials to correct errors in grammar, spelling, usage, facts and style
- Develop sales content for presentations, RFP templates and trade show events
- Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral
- Work in a team environment and collaborating on content ideas and goals
- Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads
- Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
- Measure and optimize content on a regular and ongoing basis
- Conduct research and interviews for writing assignments
- Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
- Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast)
- Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform
- Work cross-functionally with digital and social media teams to optimize content for digital channels
Qualifications:
- Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio
Preferred Qualification:
- Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.
- Writing and editing skills including experience in market research, copywriting or content management
- Ability to work from a content calendar and meet deadlines
- Ability to work in a team environment and collaborate on strategy
- Knowledge of various styles of writing (AP, APA, MLA, Web, etc)
- Have impeccable attention to detail and quality of communication materials developed
- Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics.
This position is not eligible for employment-based sponsorship.
Compensation:
Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.
Benefits:
The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.
Education:
Bachelors: Business Communications, Bachelors: Digital Communications and Media/Multimedia, Bachelors: English, Bachelors: Mass Communication, Bachelors: Public Relations, GED (Required), High School (Required), Masters: Business Administration/ManagementWork Experience:
Communications, MarketingCertifications:
Job Opening ID:
00609659 Sr. Content Marketing Specialist (Copywriter) (Open)“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.