What are the responsibilities and job description for the SALES DIRECTOR position at IVI RMA North America?
Job Description: Regional Sales Director
Reporting to: Vice President of Sales North America
Position Summary
The Regional Sales Director plays a key leadership role in driving patient growth and strengthening referral partnerships across assigned markets within IVI RMA North America. Reporting directly to the VP of Sales North America, this position will lead the regional sales strategy, oversee a team of Physician Liaisons, and collaborate with cross-functional leaders in Marketing, Operations, and Clinical Services to support strategic initiatives that enhance patient access, experience, and growth.
Essential Responsibilities
- Develop and execute regional sales and outreach strategies that align with IVI RMA’s strategic priorities and patient acquisition goals.
- Lead, coach, and manage a regional team of Physician Liaisons and Business Development Representatives to achieve referral and growth targets.
- Build, strengthen, and maintain strategic relationships with referring physicians, OB/GYN groups, community partners, and women’s health networks.
- Partner with the VP, Innovation & Strategic Partnerships to identify and implement initiatives that expand referral networks and improve market presence.
- Collaborate with Marketing, Clinical Operations, and Practice Leadership to ensure consistent messaging, coordinated outreach, and aligned growth efforts.
- Analyze market trends, referral data, and competitor activity to identify new business opportunities and inform strategic planning.
- Support the development of tools, training, and performance dashboards to enhance team effectiveness and ensure data-driven decision-making.
- Represent IVI RMA at regional and national conferences, events, and industry forums to promote brand awareness and partnership opportunities.
- Maintain compliance with all applicable regulations, internal policies, and HIPAA standards.
- Prepare and present regional performance reports and recommendations to senior leadership.
Education and Experience
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; advanced degree preferred.
- Minimum 7 years of experience in healthcare business development, physician relations, or regional sales management — fertility or women’s health experience strongly preferred.
- Demonstrated success leading regional teams and achieving measurable growth goals.
- Proven ability to cultivate physician relationships and execute complex, multi-market business strategies.
- Experience working in a matrixed healthcare organization, coordinating across operations, marketing, and clinical departments.
- Strong analytical and strategic planning skills with proficiency in CRM and reporting tools.
- Willingness to travel regionally up to 50%.
Key Competencies
- Leadership & Team Development: Ability to inspire, coach, and hold teams accountable for results.
- Strategic Partnership Building: Skilled at developing and maintaining trusted relationships with providers and community partners.
- Analytical Thinking: Strong ability to interpret data and translate insights into actionable strategies.
- Collaboration: Proven success working cross-functionally to drive alignment between business, clinical, and operational priorities.
- Communication: Exceptional verbal and written communication skills; confident in presenting to leadership and external audiences.
- Results Orientation: Motivated by measurable outcomes, patient growth, and organizational success.
About IVI RMA Global
IVI RMA Global is a world leader in reproductive medicine with a mission to help individuals and couples achieve their family-building goals through compassionate care and cutting-edge science. With more than 80 clinics across the globe, IVI RMA is committed to advancing fertility through innovation, research, and personalized treatment excellence.