SALES DIRECTOR

Job Description: Regional Sales Director

Reporting to: Vice President of Sales North America

Position Summary

The Regional Sales Director plays a key leadership role in driving patient growth and strengthening referral partnerships across assigned markets within IVI RMA North America. Reporting directly to the VP, Innovation & Strategic Partnerships, this position will lead the regional sales strategy, oversee a team of Physician Liaisons, and collaborate with cross-functional leaders in Marketing, Operations, and Clinical Services to support strategic initiatives that enhance patient access, experience, and growth.

Essential Responsibilities

• Develop and execute regional sales and outreach strategies that align with IVI RMA’s strategic priorities and patient acquisition goals.
• Lead, coach, and manage a regional team of Physician Liaisons and Business Development Representatives to achieve referral and growth targets.
• Build, strengthen, and maintain strategic relationships with referring physicians, OB/GYN groups, community partners, and women’s health networks.
• Partner with the VP, Innovation & Strategic Partnerships to identify and implement initiatives that expand referral networks and improve market presence.
• Collaborate with Marketing, Clinical Operations, and Practice Leadership to ensure consistent messaging, coordinated outreach, and aligned growth efforts.
• Analyze market trends, referral data, and competitor activity to identify new business opportunities and inform strategic planning.
• Support the development of tools, training, and performance dashboards to enhance team effectiveness and ensure data-driven decision-making.
• Represent IVI RMA at regional and national conferences, events, and industry forums to promote brand awareness and partnership opportunities.
• Maintain compliance with all applicable regulations, internal policies, and HIPAA standards.
• Prepare and present regional performance reports and recommendations to senior leadership.
  
  

Education And Experience

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; advanced degree preferred.
• Minimum 7 years of experience in healthcare business development, physician relations, or regional sales management — fertility or women’s health experience strongly preferred.
• Demonstrated success leading regional teams and achieving measurable growth goals.
• Proven ability to cultivate physician relationships and execute complex, multi-market business strategies.
• Experience working in a matrixed healthcare organization, coordinating across operations, marketing, and clinical departments.
• Strong analytical and strategic planning skills with proficiency in CRM and reporting tools.
• Willingness to travel regionally up to 50%.
  
  

Key Competencies

• Leadership & Team Development: Ability to inspire, coach, and hold teams accountable for results.
• Strategic Partnership Building: Skilled at developing and maintaining trusted relationships with providers and community partners.
• Analytical Thinking: Strong ability to interpret data and translate insights into actionable strategies.
• Collaboration: Proven success working cross-functionally to drive alignment between business, clinical, and operational priorities.
• Communication: Exceptional verbal and written communication skills; confident in presenting to leadership and external audiences.
• Results Orientation: Motivated by measurable outcomes, patient growth, and organizational success.
  
  

About IVI RMA Global

IVI RMA Global is a world leader in reproductive medicine with a mission to help individuals and couples achieve their family-building goals through compassionate care and cutting-edge science. With more than 80 clinics across the globe, IVI RMA is committed to advancing fertility through innovation, research, and personalized treatment excellence.